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Friday 14 December 2012

Baywatch - Strategy

In the decision to relocate the production of Baywatch, there were lead strategic factors; to re-energise the show; save money and to improve orders. Baywatch worn-out(a) many years as the number one syndicated boob tube show. The decision came after a decline in ratings after many years of holding the number one rating spot. Essentially Greg Bonnan, Baywatch Executive Producer, believed that a change in localization of function would fulfil the major strategic factors. Media coverage would be attach to assist in fulfilling these strategic factors. In turn, this could recapture normal interest in the video recording program and lure viewers back to the program. Greg Bonnan considered three competing locations to host the revamped production; Sydney, Queensland and Hawaii. The best interests of Baywatch were resolved by starting a bidding war between the refer locations. Sydney dropped out of the war early, as the then Premier of bleak South Wales, Bob Carr, was not willing to provide the millions of dollars pass for assistance. The expectation was that the city made in securing the deal would watch a boost to its state economy, and that producing the series would also do as a major tourist attraction.
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Additionally, it was expected that the television program would also serve as an advertising campaign, showcasing the successful location; and it was anticipated that many of the worldwide viewing listening would be prompted to vacation in the winning setting. Although this didnt process a part in Baywatchs relocation decision, it did serve as a negotiation tool for Baywatch producers to use. The debatable ethical motive of the negotiations by the Baywatch producers and the forceful strategies they employed have been questioned. It is clear that Bonnan had no interest in creating long term ties with Queensland. This was particularly patent in the lack of information and poor communication from the Baywatch producers, and also by the underhanded manner with which they... If you want to get a full essay, order it on our website: Ordercustompaper.com

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