Tony Fernandes

1.0 INTRODUCTION Nowadays, AirAsia is the best of the Asian airline companies in its merchandise place segment and became profitable almost immediately after Tony Fernandes took it oer in spite of the air-travel downturn following the 11 kinfolk 2001 terrorist attacks. These results can be only explained by the fact that Tony Fernandes is a great leader. First of all, his skills and personal qualities atomic number 18 those of a intelligent leader. He was entirely committed to his business (sometimes with a shortsighted humor) and was very accessible to the media; he wore AirAsias office personnel casualty rap cap and official T-shirt to almost all(prenominal) official function, he gave his phone mobile phone flake to all the media representative he talked to, and was himself advertisement for his company. Tony Fernandes has in any case had a good vision of the future because he was very veridical and he exploited the markets opportunities well. Although the place setting was not very favorable to enter the market, and especially in this area because of the 11th September, Fernandas chose to light upon the risk because he strongly believed in his project, which is a characteristic of a good leader.

Another drumhead that can prove this is that he was the first on the market segment of low-costs, no-frills and entered the market at the most profitable moment: nobody on the market segment in Asia and attractiveness for customers. So Tony Fernandes was courageous in this unfavorable context and he took his decisions in a very independent way. These strengths are crucial to be a leader. He did not take risks only by taking over AirAsia, but also in its drastic changes. Since the creation, he continually brought a mint candy of innovative concepts, such as online booking and check-in, travel insurance, holiday products, booking services for hostels, car rental, credit card or medical care. He also deeply changed the business stick of the airline company is choosing a low-cost and no-frills outline and moved down the value chain. Thanks to him,... If you want to raise a full essay, order it on our website: Ordercustompaper.com

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