Business Model Analysis

EXECUTIVE SUMMARY
This Business Model Analysis and Canvas uses the phoner of Verizon to apply the concepts learned from the book Business Model extension written by Alexander Osterwalder & Yves Pigneur.
Our text conveys a sh bed out language for describing, visualizing, assessing and changing business models, the ways in which an placement creates, delivers and captures value. It begins with a foundation of nine building blocks that that allow us to form the Business Model Canvas tool upon which, kindred a painters canvas, we sketch a externalise to show understanding, discussion, creativity and analysis of the nine elements to design a new Business Model. Our building blocks include:
client Segments
cheer Propositions
Channels
Customer Relationships
Revenue Streams
Key Resources
Key Activities
Key Partnerships
exist Structure
The Unbundling Business Model selected for Verizon separates the three fundamentally different types of businesses: Customer Relationship businesses, product innovation businesses and infrastructure businesses. By unbundling these coexist corporate divisions into separate entities, Verizon can avoid conflicts and undesirable trade-offs.



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Verizon, a telecommunications industry giant, is widely covered by the public contend such as Wall Street Journal, Dow Jones Newswires, Fortunes and The Economist, etc. Its varied products including voice, text and picture messaging; video on ask; mobile TV; location-based services; global phones; dual-mode phones; and satellite phones are marketed to users of mobile telecommunications network and wireless phone providers. The name Verizon, a portmanteau derived by combining the word veritas, a Latin term that means truth, and the word horizon, espouses the tums strategy which is based on reliability, certainty, leadership and outright possibilities. To date, performance has been stellar with revenue of $63.4 billion in 2010 and 55% of the market.

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