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Friday 15 February 2013

Consumer Probe for Delve Desserts

PRINCIPLES OF MARKETING
ASSIGNMENT 2
CONSUMER dig into

SUBMITTED TO: MS. FARAH NAZ GROUP: KOMAL SULTAN AHSEN AAMIR OMAR TARIQ DANIYAL KHAN CLASS: BBA IV SECTION: 1 DATE OF SUBMISSION: 25TH may 2012

CONSUMER PROBE 2012
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give in OF CONTENTS

S.NO. 1 2 3 4 5 I II III 6

TOPIC take away DESSERTS AN OVERVIEW MARKET VISITS CONSUMER PROBE A DETAILED INSIGHT CONSUMER PROBE BRAND MANAGERS PERSPECTIVE APPENDIX TABLE OF CONTRIBUTION QUESTIONNAIRE TRANSCRIBED INTERVIEW REFERENCES

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CONSUMER PROBE 2012
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turn DESSERTS AN OVERVIEW
SHAN FOODS:
Shan Foods came into existence in 1981. Shan Masala (as ab initio called) launched full range of spices to cater to local public. Shan started exporting afterward a few years due to increased global popularity. It repositioned it as a food brand rather than a spice brand. Now, Shan Foods is reputed to be a brand of easy-to-cook mixes for Pakistani food. Shan Foods has carriage in 60 countries. The brand is exported to UK, USA, Middle East and right away to Far East regions as well, with manufacturing facilities in Pakistan, UAE, Saudi Arabia and unite Kingdom. It has a workforce of 1000 employees, where 300 be functional in Management positions while 700 as labourers.

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Following are the brands operating low the company: 1. Recipe mixes Traditional Pakistani Recipes, True Oriental Recipes & Magical Arabic Recipes 2. Salts Pink Salt, lissome and Iodized & Chinese Salt 3. Accompaniments Pickles & Chutney 4. Plain spices & ginger Garlic Paste 5. Basmati rice 6. Traditional Desserts 7. Delve Desserts

DELVE DESSERTS:
Shan Foods created a totally new brand in 2011 under which all of its present and future contemporary dessert offerings forget be launched. The Delve Desserts range currently offers several flavours of custard and change integrity and one pudding variant. The plan was to create a limn of products that could compete on an international scale, were totally halal and...If you take to get a full essay, order it on our website: Ordercustompaper.com



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