Baidu Strategy Essay

On March 9 2011, Baidu announced through Western China City Daily that it has initiated an internal testing of the Baidu browser and would officially launch the browser soon afterwards. Up until now, the strategy of Baidu client end products is becoming clearer and clearer. There is a clear tendency for baidu to become a rival to Tencent in the field of client end products. Baidu browser will be integrated with Baidu application platforms. According to Baidu, Baidu browser Beta 1.0 is the joint effort of Baidu browser department and Baidu search department, integrating Baidu search, Baidu application platforms based on Baidu frame computing strategy. 1. Feature: integrated with Baidu Applications Different from other browsers, Baidu browser Beta 1.0 is fully integrated with Baidu application platforms. Clicking the icons on the left corner of the Baidu browser, the page â€Å"My Baidu Applications† will be automatically applied, showing ordinary applications like music, video, books, game, novels, SNS, shopping, tools and etc. Baidu Browser spokesperson says that by improving its browser, Baidu wishes to accelerate the development of internet, attract more internet users, increase their online survey frequency and duration and eventually develop the search media. 2. Motivation: capture users at the internet portal. In the beginning of 2008, there had been rumors for Baidu to enter the browser market. In July 2010, Baidu officially announced its entering the marketing and planning to put in 5Billion RMB in the following three years. â€Å"Heart of Rock†, an online expert, told Western China City Daisy that the Baidu browser is to capture the online users at their portal to the internet world. Baidu is demonstrating its determination to compete with Tencent in the client-end products. Tianyu, one of the Iresearch analysts, comments that in the short term, it could be integrated with other Baidu applications and client end products to provide a holistic online survey portal to bring more traffic to Baidu search. †also in the long run, Baidu browser is a strategic move for the cloud computing in the future when all the operation systems will be installed in the browser which is the one and only portal for users online. Another thing worth our attention is that one day before the Baidu’s announcement on its browser, Baidu also exposed the Baidu mobile browser with the Chinese name: â€Å"Ã¥ ¤ ©Ã¤ ¹ ¦Ã¥  ·Ã¨ ½ ´Ã¢â‚¬  and a English name: FlyFlow. 3.Result: direct competition with Tencent Besides Baidu Browser Beta 1.0, Baidu also launched â€Å" Baidu Search Tools†, â€Å"Baidu Hi†, â€Å"Baidu Input Method† â€Å"Baidu Computer Organizer† â€Å" Baidu Browser Mate† and recently â€Å"Baidu Player†. All these piece together the Baidu client-end product strategy. Correspondently, along with QQ, Tencent has â€Å"QQ Browser† â€Å"QQ Computer Organizer† â€Å"QQ Input Method† â€Å"QQ Player†. The competition becomes obvious. Experts say there are three giants in Chinese internet world, Tencent, Baidu and Alipay. Alibaba. Baidu has been devoted to search, Tencent to the user end and Alibaba to the e-commerce. The new products are Baidu’s efforts to make up for its deficiency in user end products.

Computer Information Systems Brief Essay

The currently technology standing of Kudler Fine Foods is lacking greatly. The current limited abilities cause a set-back to the potential that the Kudler Company is capable of reaching. Minimal shoppers are reachable, report preparation is time-consuming, and inventory control is not at its best. After identifying some of the downfalls of the current information system maintained by the company, suggestions will be offered that will help increase productivity as well as customer satisfaction. Current System Kudler Fine Foods appears currently to be a partially manual company. Many tasks that are performed as a manual transaction or entry could be handled through system automation with the right computer hardware and software. Various possible set backs exist because of the lack of an automated system. Manual record keeping can be costly due to the time it takes to manually document and reproduce company data. The need to constantly reproduce data records for different reporting purposes takes time and manpower. Another down-fall of the current manual system in place is the risk of human error. Common errors include calculation mistakes and the transposing of figures. Upgrade Options A few options exist for converting from a manual to a computer based. The lower end of computer automation would be the use of a general purpose software application package. One example would be Microsoft Office which is similar to the current package in place. This package includes word processing, spreadsheet, database management presentation graphics, and personal information management. The high end would be application specific programming. These programs are designed for the specific purposes such as business accounting, transaction processing, customer relationship management and resource planning (O’Brien and Marakas, 2008). Still even more specific would be custom software, prepared for the specific needs and desires of Kudler Foods. Benefits of System Conversion Currently all major business transactions outside of customer sales and training classes are handled by one individual. The fact that this one individual is responsible currently for three locations, with more to come soon, is an even greater reason to look toward full system automation. Using the right software program will allow the activities of all three current locations as well as any future locations to filter into one main database. Information gathered into the one database can then be used for analysis, comparison, and reporting purposes without the need to physically travel to the various locations. There are also financial and accounting benefits of moving forward with system automation. Accounting packages available offer automated reporting of receivables, payable, expenses, and revenue. There is even a useful tool of check printing, recording, and reconciliation. Through computer interfacing with the financial institutions that Kudler maintains its financial accounts reconciling information can be transmitted electronically via secure internet connections. The use of account and product codes would be an asset to the inventory capabilities of an automated system. Sales and other transactions of each individual store location would have a unique identifier code. Merchandise that is supplied by each location would have product codes. Each determined area of the locations would have and identifying department code, for example meat, produce, bakery, etc. Data collection using the various options of coding allow the system to collectively report any pertinent information, or individually report according to location, department, item, and so forth as defined by Kudler Fine Foods. An added benefit of computer hardware and software is mass communication capabilities both internally and externally. The use of groupware allows communicating to one or several individuals without the use of paper, pens, postage or other office supplies. Memorandums, spreadsheets, and other documentation can be distributed through email, thus cutting office supply costs and information delivery time. One example of groupware is Microsoft Outlook. Through the use of the internet information is electronically transmitted to various specified locations and users. Using the internet for some business transactions would allow for product orders and advertising. Internet marketing and advertising allows Kudler to reach a far greater population than local advertising such as school ads. In addition to above mentioned incentives, internet usage for business would open the door for e-commerce. E-commerce gives potential customers outside of the normal driving radius access to products of Kudler Fine Foods. Customers would have the ability to shop via the web, select items of choice, and pay for the merchandise prior to Kudler shipping the product to a customer specified location. Possible Threats of Conversion The use of the internet is a great tool. Some benefits were previously mentioned, but there are also some threats. Threats such as viruses, spyware, sniffing, malware and several more exist whenever the internet is used. Each of the threats mentioned is an attack on the security of the company. There are various defenses that can be used to safeguard against these threats. In conjunction with limiting employee access to the internet, other defenses include firewalls, intrusion detection systems, value-added networks and proxy servers (Bagranoff, 2008). These defense mechanisms help to fight off unwanted attacks and unauthorized access to company data. Security Defenses Security threats can be internal as well as external. This being noted, there are also database management system software. This technology can be used for development, access, and maintenance of the database of Kudler (O’Brien and Marakas, 2008). More specifically this type of software can specify what personnel have access to specific locations within the computer system. It can determine if the access granted is read only or if the specified end-user has update capabilities. Conclusion In conclusion there are various options available to Kudler Fine Foods for the advancement of its business and accounting procedures. Evolving to a more technological computer programming system opens the door to more proficient record keeping, more cost effective communications and financial reporting, and business expansion. Potential security threats exist, as with all types of systems, whether it’s manual, semi-automated or completely high tech automation. There are tools available that make securing data just as strong a force as the posed threats. Kudler’s decision to move forward with total automation would increase time management, information accuracy, consumer population, and customer service.

The decline of US hegemonic power Essay Example | Topics and Well Written Essays - 1000 words

The decline of US hegemonic power - Essay Example However, this theory has been under strong criticism from emerging theories such the power transition theory which views parity among a great nation which is a challenger and the dominant nation as the cause of war rather than peace and stability. According to this theory, peace can only be achieved when a greater power surpasses the dominant nation (D’Anieri, 2009). Since World War II, the US has been the dominant or hegemonic power owing to its enormous wealth and influence in the global scene. However, according to Witkopf (1997) hegemonic periods last approximately 60-90 years. So could America be on the decline owing to the fact that it has been a hegemonic power for over 60yrs? This is what this paper will try to find out. In doing so, it will utilize the levels of analysis in international system to explain the decline of US hegemonic power. These levels of analysis include the individual, state-level and system-level analysis but first, the power transition theory will be expounded further in order to understand how the international system works as opposed to the balance of power theory and levels of analysis. ... The balance of power theory would tell us that the system would be stable as long as the strong nations are at par or are satisfied with the system. The dominant nation influences how the international system operates and makes the rules of the game (D’Anieri, 2009). For example, the US determines the rules in the system and other nations follow. However, emerging nations may feel left out of the system despite having the capability to be involved in making rules and defending their interests. As such, they challenge the status quo to get a place in running the system. This leads to war as the strong nations defend their status and stability is only achieved when parity is achieved (Wittkopf, 1997). For power transition theorists, stability is impossible when nations are at parity, meaning they have capacity and resources to fight each other. If the challenger nation which is a great power does not have the capacity to fight the dominant nation, it cannot wage war against it u ntil such a time it will have equal power. If it gains more power than the dominant nation, then it has no business waging war against it since it has already acquired the superpower status. The danger is therefore when the transition is taking place. War is inevitable to determine who governs the international system (Tammen, 2000). Since the nations get weary after a power transition, they remain at peace for some time before thinking of engaging in conflict. The status gained after the transition does not last for long as evidenced by previous wars. Rome, Britain and Mongols were once superpowers but their power and dominance declined and US attained the status (Hamraie, 2013). The US is no exception and has

Corporations Law Research Essay Example | Topics and Well Written Essays - 2750 words

Corporations Law Research - Essay Example self.†1 Corporate self interest has placed the generation of profits and protection of that profit from creditors on a plane far higher than the obligation to function in a moral, ethical manner, deserving of the status of personhood granted to it under the law. Korten D has pointed out how the corporation evolved as a means to limit the liabilities of individual investors to the extent of their investments while also imposing obligations to transfer a share of its profits to the crown.1a What has emerged however, is a system whereby every corporation strives to expand its own interests while limiting its obligations. The corporate veil has been zealously guarded thus far, since the facility of limited liability available to a corporation has been deemed fundamental in the propagation of a capitalist economy2. However, Adam Smith underlined the restriction of competition that corporations symbolize3. The strengthening of corporate interests after the Civil War in America led President Lincoln to foresee corporate greed as follows: However the turning point for corporations appeared with the decision in the case of Santa Clara County v Southern pacific Railroad5 in which the corporation was declared to be a natural person under the U.S. Constitution entitled to the protection offered by the Bill of Rights. By placing them on par with individual citizens in permitting their influence upon Government, the powers of the Corporations to influence legislation was therefore unequally balanced against individual powers.6 The case of Solomon v Salomon & Co Ltd7 established the corporation as a distinct legal entity in common law, with an existence and personality separate from the people that comprise it. This has provided the facility for small agencies and businesses to assume a corporate form functioning as a front that shields the agency/individuals from creditors rather than being purely directed towards raising capital for risky business purposes7a. The

Women's Suffrage Exhibition, London, 2010 Dissertation

Women's Suffrage Exhibition, London, 2010 - Dissertation Example From the research it can be comprehended that the Women’s Library in London, founded in 1926 by leading suffragist Millicent Fawcett, has the â€Å"oldest and largest collection of women’s history in the UK†. The internationally well-known specialist library has extensive collections of books and various artefacts in its archives and museum, on the lives of women in Britain. The material related to women’s suffrage includes posters, photographs, postcards, badges and other mementos reflecting women’s efforts to gain equality with men for the right to be voted towards full representation in the parliament. For the first time in its history, the Women’s Library showed original art works inspired by items in its collection, in the exhibition Out of the Archives extending from May to September, 2010, curated by Anna Colin. The exhibition explored the relationship between art and political campaigning, highlighting events, objects and movements fr om women’s history in Britain. Included in the diverse selection of archives on women’s campaigns and struggles, is depicted the association between art production and destruction as a part of the women’s suffrage movement. For the exhibition Out of the Archives, artists Olivia Plender and Hester Reeve took into consideration â€Å"the troubled, turbulent and sometimes contradictory relationship between suffragettes and art†. The artists Olivia Plender and Hester Reeve used a range of items from the Women’s Library archives including â€Å"magazines, reports, photographs and posters†.... They created three works that examined the strategies used by the suffragettes in denouncing women’s subjugation. In the exhibition they present an illustrated chapbook, describing the suffragettes’ skilled means of attracting media attention. The artists question the conventional differentiation between art and politics, exploring the â€Å"militant attacks waged on famous art works by suffragettes and artists such as Mary Richardson† (Admin, The Women’s Library, 2010) and other trained artists including â€Å"Sylvia Pankhurst, Barbara Leigh Smith, and perhaps most importantly of all, Emily Dickinson† (Jones, 2010). Plender and Reeve also took into consideration the futurist F.T. Marinetti’s comparison between militant suffragettes’ techniques and 20th century avant-garde strategies against the bourgeois art institution (The Commissions, 2010). When Reeve and Plender began researching for the Out of the Archives exhibition, they decid ed to utilize the opportunity to build on the idea that occurred to them when they first met the previous year. This was related to the celebration of Emily Davison Day on June 4th every year. They examined the suffragette’s actions and addressed the relationship that she had with art and politics, and how the two were combined together. In June 2010 the first official celebration of Emily Davison Day took place, when Plender and Reeve paid a visit to the same event, the Derby that had marked the end of Davison’s life nearly a century ago in 1913. They have established the Emily Davison Lodge to commemorate the suffragette, and registered her anniversary as an annual public holiday, to celebrate her fatal deed to win the vote for women (Jones, 2010). Both Reeve and

Discuss changes and similarities in Roman Republic art and Essay

Discuss changes and similarities in Roman Republic art and architecture as opposed to Roman Imperial art and architecture - Essay Example This research aims to evaluate and present one feature which is noticeable from the Republican period of Roman art. This is the tendency to imitate Greek models of sculpture. Hellenist artists were much admired by the Romans, not just in sculpture but also in literature, music and all kinds of arts and crafts. In sculpture this influence can be seen very clearly in the muscular, semi-naked bodies and the static poses which exude a sublime and noble authority: â€Å"Critics are united in acknowledging the enormous debt owed to Greece by all branches of Roman art.† A good example of the way that Romans imitated Greek culture in the early days of the Republic can be seen in the statue of Diaoumenos which is a marble copy of a Greek bronze. The different material makes it somewhat stiffer and more formal than the bronze original must have been, but it shows a similar preoccupation with physical prestige. Vergil’s account of the early history of Rome contains an illuminating passage on the differing value systems that existed between Greeks and Romans. Anchises says: â€Å"Others will cast their breathing figures more tenderly in bronze and bring more lifelike portraits out of marble. Roman, remember by your strength to rule earth’s peoples for your arts are to be these: to pacify, to impose the rule of law to spare the conquered, battle down the proud.† This suggests that the emphasis for Romans may have been more on the symbolism of power and authority that these statues conveyed, than appreciation of the physical beauty of the piece. There are also technical differences in the way that the Romans adapted Greek techniques and styles. Jackson points out that the Roman funerary rights often involved the production of realistic death masks, from which also portraits in three dimensional marble could be made later, and explains the verism of late republican portrait statues as being partly derived from this tradition: â€Å"the death mask emphasizes the construction of the face and skull, whilst Hellenistic art shows more concern for the plastic rendition of muscle and for the surface detail generally.†

Statistic Essay Example | Topics and Well Written Essays - 2000 words

Statistic - Essay Example Since the figure bracket we are wondering about is somewhere between $45 and $50k, we must use the product rule and the sum rule to gain the answer. The chances of a graduate earning a $45k salary begins in the first noted price bracket but is only represented by the second half of that bracket. That means we must multiply 50% x 33% = 17%. This is the same for the second and third bracket requiring us to employ the sum rule. 17% + 17% = 33%. B. The probability of a new graduate making a starting salary which exceeds 55k is as follows: The farther away we get from the mean, the more income brackets need to be added in both directions in order to maintain $47,500 as the mean leaving only a 20% chance of a new graduate being hired at a starting salary of 55k or more. C. The percentage of staring salaries which are no more than $42,250 is a 36% chance. This was calculated by representing 5 brackets with 20% chances: 38.5k, 43k, 47.5k, 52k and 56.5k all with a 20% chance each due to even distribution. The bracket between 38.5k and 43.k together represent a 40% chance cumulatively. Those brackets can be divided into smaller brackets leaving the bracket of 42.5 k and everything beneath that amount represented by a 36% chance. First, let us allow n to represent the sample size and N to represent the population size. In the event that the value of n is greater than 5% of the finite population N, the population correction factor may be used. In this case, n=40 and N=500. The sample population is equal to 8% of the finite population of 500 which is again, represented by N. B. To establish standard of error utilizing the given information thus far, we can use the formula , which represents the variability of the original data which can divided by the square root n. We may also find the answer by utilizing the following formula: ((N-n)/N-1)) which gives us the number 9.5917 as our standard error. Using

Journal Essay Example | Topics and Well Written Essays - 250 words - 79

Journal - Essay Example However, the writer presents an interesting twist to the developing story by focusing on the involvement of US troops. Though the writer presents a good reason the involvement of US troops is justifiable, the story still attracts an element of conflict. This is because US troops’ operations in the Middle Eastern region have always been a controversial issue. Moreover, the story seem more of a speculation since the writer fails to give details on the process of selecting the troops, when it shall happen, or plans troops shall do in order to secure peace in Syria and Iraq. The writer does not divulge details and only reports the information given by US general on the plans to send troops to Middle East. The writer only indicates that the General needs to take immense action, control, and deploy troops in Iraq. Nevertheless, it is a timely story perhaps meant to offer relief to the innocent people suffering in Middle East because of the ongoing war. Islamic State has taken over, taking over factories, resources, and create insecurities. Many people are homeless, live in fear, face executions, and can hardly have a decent life. US troops could be the only source of hope of rescue. The writer posts videos of crimes committed by the Islamic State, which show lawlessness, massacre of innocents, civilians living in refugee camps, and an army incapable of curbing the Islamic State militants. This shows the credibility of the story and an attempt to persuade the readers to agree with his point of view by emotionally appealing to

Writing the History of the Australian Frontier Essay

Writing the History of the Australian Frontier - Essay Example However, Reynolds denied the claim by Windschuttle and stood by his original estimate. Thus, there started a conflict between the two distinguished figures over the number of Aboriginals killed in the frontier. "This skirmish was the first in what has since become known as the Aboriginal history wars. Windschuttle fired more shots in articles in the last four issues of Quadrant in 2000. Reynolds returned fire in a major article in the March 2001 issue of The Australian Review of Books. And there have been carefully staged verbal skirmishes in venues like Gould's Book Arcade in Sydney, on ABCTV Lateline and at the National Press Club in Canberra." (Ryan 2001, P. 31). Therefore, there has been a significant conflict of ideas and arguments by Henry Reynolds and Keith Windschuttle on the topic of writing the history of the Australian frontier and it is essential to comprehend the main areas of disagreement and agreement between the two. This paper undertakes an exploratory analysis of th e major arguments by Reynolds and Windschuttle in order to identify the major areas of disagreement and agreement between them, the evidence provided by each of them to support his position, and the utility of Ryan’s article to comprehend the realities of this controversy.... h Windschuttle has been their positions on the number of causalities in the Australian frontier and the two proposed significant substantive evidences to argue their positions. According to Reynolds, "It seems reasonable to suggest that Aborigines killed somewhere between 2,000 and 2,500 Europeans in the course of the invasion and settlement of the continent. There were many hundreds of others who were injured and carried both physical and psychological scars for the rest of their lives. Calculating the Aboriginal death toll is much more difficult For the continent as a whole it is reasonable to suppose that at least were killed as a direct result of conflict with the settlers." (Reynolds 1981, P. 99). Therefore, he mainly argues that the casualties can be calculated around 2,000-2,500 Europeans, and it is much more difficult to calculate the Aboriginal death toll. He also ascertains that Tasmania documented the conflict better than anywhere else in the country and Ryan's estimate of 800 is possibly more precise than the other estimations. The secondary effects of the invasion include disease, deprivation, and disruption which were responsible for the premature deaths of many more people and it is not possible to arrive at a realistic figure on the question. Windschuttle confronted the views by Reynolds on the number of deaths in the Australian frontier and his article "The Myths of Frontier Massacres in Australian History," claimed that many massacres of Aborigines in the Australian frontier were fabricated pointing out that the number of casualties in the frontier was far fewer than estimations of Henry Reynolds. He also disagrees with Reynolds' argument that the number of the Aborigines who died defending their territory outnumbers, in both relative and even

Staffing Organizations in a Coffee Business Term Paper

Staffing Organizations in a Coffee Business - Term Paper Example The association between the employer and employees will determine the relationship between the employees and a particular business entity. This coffee shop will be a sole proprietor’s business hence the owner is synonymous to the business. This means the relationship between the workers and the employer will signify that between the business and the employees. Conflicts between employees and employers are common occurrences, and there have been legal perspectives developed to address them. According to Salvacion (2008), the employees should sign contracts, and terms of service within the laws of the land, which clearly stipulate the duties, roles, obligations, and rights of both the employer and the employee. The relationship between the coffee shop and the employees will be devoid of discrimination, wrongful termination, poor working environment, and poor and unreliable payments. These are just but a few areas of legal concern, but the entire federal employment law shall be a pplicable in this mutually beneficial relationship. During the course of business operations in the coffee shop, issues of disparate treatment may arise. Disparate treatments involve favoritism or discrimination of employees at the workplace. Favoritism may take place due to religious, racial, sex, age and disability biases. According to Salvacion (2008), when such discriminations exist in business without correction overtime, then services of a lawyer should be sought to ensure that the problem is solved in due consideration of the law. Due to the fact that I desire the growth of the coffee shop, I will not allow disparate treatment to reach this level. I will endeavor to avoid the same through ensuring that there are effective and efficient communication channels to allow the employees to express their grievances on disparate treatment. This will be achieved for example, by providing a free environment to allow the employees to air their views like organizing team building events. Another way is by taking speedy action on complaints on disparate treatment geared towards embracing equal treatment for all employees regardless of the social and physical differences.  

Graphic communication Essay Example for Free

Graphic communication Essay Sch 31: Promote communication in health, social care or children’s and young people’s settings. 1.2 Explain how communication affects relationships in the work setting. Communication plays a massive part once building a relationship in the work setting. By regularly keeping effective communication between practioners, parents/careers and children makes a positive working environment. The relationships are mostly based on the type of communication between one another, communication is not just by verbally but also the body language we show, facial expressions and our gestures. Communication with children and young people is very important. When a child is new to the setting you would want them to feel comfortable and safe in your company away from parents/ careers. As of when the children and young people does feel positively about the new environment around then helps the parent/career of that child to feel relaxed and comfortable to hand over their child into your care knowing they will have an enjoyable experience. The main way to build positive communication with the child/ young person is through play, as you talk with them during activities the child would become more relaxed as you ask questions about their games and actions, by showing interest into the child’s/ young persons holistic development will then build a positive relationship with that child/ young person. By showing positive body language in the setting, shows an invitation to the child/ young person that you’re there to play games, do activities and be there to have a conversation. Lowering down to the child’s/ young person’s level which will then put you into the position to engage in eye contact, this will make the child/ young person feel like you are more approachable to communicate with for example; ask you questions. When verbally communicating between you and the child the tone of your voice is very important, the child will pick up on the way you say things more than what you said as this will tell them if you’re being positive towards them; talking with them, or either being direct; talking to them. Not only do you talk to them but also the child will response, or even approach you first to communicate; either for a general conversation or to ask a question. All children are different, either it is by the way they’re brought up, their culture, have different beliefs, and in the way they communicate for example; English is an additional language. If you had a child in the nursery who had English as a second language, and knew few words, verbally communicating with this child wouldn’t be the first thing you would do. There are loads of different ways to do this for example; using picture cars with words, not only will this technique help communicate but also help build the childs English vocabulary. Another being demonstrating, for example; in an activity, lets say gluing and sticking, show the child what to do by demonstrating the activity for them to then copy your actions. Communication is very important, not only with the child/ young person but also their parents/ careers. Parents and careers need to be kept updated with everything that happens with their child/children and information that they need to know about the nursery itself. The stronger the relationship between the practioners and the parent/ career the stronger the trust the parents/ careers have with their child/ children in your care. Information should be shared on a day to day basis between the practioner and the parent/ career abpout everything that happens in the nursery. This information can be shared in different ways depending on the confidentiality. Information for all parents to know who have children at the nursery should be notices such as for example; new children joining the group, allergies that children have prompting the parent/ career about the foods the child should be allowed to take into the nursery, changes to day plans (hours, activities, trips). This sort of information can be transferred by sending out a newsletter to the parents/ careers individually when they drop off of pick up their child/ children, a notice board inside/ outside of the nursery for everyone to read, emailing or texting to the parents/ careers as this could be an easier way for them. On the other hand information more confidential about an individual should just be kept between that parent/career of the child/ children and the practioner who is giving the information. This information can be transferred by a letter, email and a text but in my opinion this sort of nonverbal communication just doesn’t seem formal or appropriate. Information like this should either be told over a phonecall or even face to face at the beginning or end of the school day; Taking the parent / career aside to have a conversation in a private room away from other parents and practioners. The information given would be topics such as, the child’s behaviour; if they are being disruptive, not listening to the staff harming other children, or even if the child seems upset and won’t join in on different activities and games set. Sometimes communicating can’t always be as easy as having a conversation or written communication for example; a child’s information profile. A parent/ career can be harder to approach in different situations for example; the parent/ career has English as an additional language and knows some English but not enough to have a general conversation about the child, in this situation more verbal communication would be easier to approach than written communication. Also a parent/ career with dyslexia, verbal communication is easier to approach, especially when information is need on the childs profile for in the nursery, so in this scenario, the parent or career would have to verbally share this information with the practioner for them to record this information. As long as the parent/ career is knowledgeable of what is happening with their child and the nursery they will feel comfortable and trusting with their child in the care of the nursery. Keeping communication strong between yourself and work colleagues is very important as the information you share between one another is what will keep the nursery running where as if this communication was at a poor standard then no information will get told to everyone, people including staff, the parents/ careers and children. The sort of communication that would be between colleagues mostly on a day to day basis would be verbally, when in the work setting, such things being for example; about activities and games, day plans, child absences, food times and parents drop off and pick up times. Also this all doesn’t need to be verbally if it’s the same information to be transferred to each member of staff every day, there could be for example a chart e.g; in the baby room a chart been posted up on each child’s different feeding and sleeping patterns. Building a strong relationship with colleagues would make life in your setting more comfortable, easier to work with one another and just better to talk to each other. Also by having a stable relationship communicating with each other will keep all of the staff up to date with everything happening. Communicating with colleague to colleague is a different to which you would talk to a child or a parent/ career. Speaking to a colleague would be less formal than anyone else as in the work setting you would build a strong friendship as well as just a work relationship. On the other hand when speaking to a profession outside of the nursery such as a special educational needs coordinator you would communicate in a more formal way and confidentially would be strict. Of a profession like this you would communicate verbally face to face with them, or by even email, sharing the sort of information about a child they’re there to study. The different professions would need trust in you and the rest of the staff to make sure this child/ children don’t feel left out because they’re different and that you respect and look out for them. In conclusion, when working in a nursery setting you are to be prepared to strongly communicate with everyone involved in your work to build that trust and respect. Not only verbally and just speaking but also thinking about how to speak and how to show your body language and facial expressions.

Comparing Systems Theory and Grounded Theory

Comparing Systems Theory and Grounded Theory Summarize what you have learned about the similarities and differences among the approaches. Qualitative research is an activity that locates the observer in the world. Qualitative research consists of a set of material and interpretive practices that make the world visible. They turn the world into a series of representations, including field notes, conversations, interviews, recordings, photographs, and memos to the self. At this level, qualitative research involves an interpretive, naturalistic approach to the world. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or to interpret, phenomena regarding the meanings people bring to them. (Denzin Lincoln, 2005, p. 3). Grounded theory is a set of procedure to conduct qualitative research in order to develop a personalized theory for a study (Charmaz, 2009). Grounded theory is used by a lot of researchers however most have proven to use the theory incorrectly as researchers do not understand the full scope of this method (Charmaz, 2009). A narrative inquiry is founded on the principle that each person has a story which gives meaning to their life. Narrative inquiry derives from the phenomenology approach, this type of research includes collecting stories, connecting a meaning to these stories and linking them to the research participants experiences (Trahar, 2009). Researchers often gather stories through word of mouth, notes or historical references (Patton,2015). Researchers that choose this approach believes that stories, organize and shape their experiences (pg. 128). One challenge that researcher has that use a narrative inquiry is sorting through the stories to collect valid data (Patton, 2009). One type of writing that researchers use for a narrative inquiry is autoethnographic, this kind of writing involves writing in multiple layers of consciousness (Patton, 2009). Systems theory is the study of multiple systems. Within the Human Services field, workers are work to incorporate social science insights toward improving the quality of life communities and individuals (Systems Theory, 2005). Systems theory explores the structure of complex systems, it also explores how each system is comparable to each other and as well as the whole system (Systems Theory, 2005). Human Service workers use systems theory to understand to get a better idea of the relationship between families, individuals, societies and institutions. Workers seek to learn how a system functions, what parts of that system will have a potential negative impact on a client. Ethnography is a research method that relies on first-hand experiences of participants (Miller, 2015). Some studies require that the researcher engages in the study and only observe (Miller, 2015). Ethnographic researchers typically use observations, documents, and interviews as data collection techniques (Miller, 2015). Participatory Action Research is a subset of action research. Within participatory action research a study is conducted to investigate a social problem with the aim to take action on the identified issue. This approach is more commonly used to solve a sociopolitical problem. Describe how what youve learned by developing the matrix has allowed you to choose the approach that you plan to use for your research plan in this course. Identify the approach you intend to use for your research question. Using the phenomenological approach, the research question that this learner will explore is what is the lived experience of a female, Army, military spouse, coping with challenges associated with their partners transition from active duty military to civilian life? The best approach that fits this research question is the Moussakas Heuristic research approach using qualitative methods. Moussakas has three approaches hermeneutics, heuristic, and empirical phenomenological research (Creswell, 2009). The heuristic approach starts as a question or a challenge that has the potential to an impact of a social issue (Creswell, 2009). In the heuristic approach, researchers gather knowledge by learning about the participants life experience (Creswell, 2009). From the life experience of the participants, a depiction is made. In-depth interviews will allow the participants to give details on how the military to civilian, transitional period affects the spouse as well as the relationship; phenom enology would allow for the spouses to provide details of their experience in their words. Describe your rationale for your choice of approach. References Charmaz, Kathy. Grounded Theory. The SAGE Encyclopedia of Social Science Research Methods. 2003. SAGE Publications. 24 May. 2009. . SparkNotes Editors. (2005). Systems Theory. Retrieved July 8, 2016, from http://www.sparknotes.com/psychology/psych101/development/ Miller, M. A. (2015). Academic Advisors of Military and Student Veterans: An Ethnographic Study. Journal of Continuing Higher Education, 63(2), 98-108. doi:10.1080/07377363.2015.1042997

Different pricing objectives of company

Different pricing objectives of company Different pricing objectives of company Multi pricing objectives and strategies The task of the marketing manager is to decide the objectives of pricing before he determines the price itself. Pricing objectives provide guidance to decision makers in formulating price policies, planning pricing strategies and setting actual prices. The most important objective of the companies is to have maximum profits. Pricing objectives: Pricing objectives are goals that describe what a firm wants to achieve through pricing. Pricing objectives must be stated explicitly, and the statement should include the time frame for accomplishing them. There are six stages of setting prices. They are developing pricing objective, assessing the target markets evaluation of price, evaluating competitors prices, choosing a basis for pricing, selecting a pricing strategy, and determining a specific price. Cost-based pricing is adding a dollar amount or percentage to the cost of the product. Cost-plus pricing is adding a specified dollar amount or percentage to the sellers cost. Markup pricing is adding to the cost of the product a predetermined percentage of that cost. Demand-based pricing if pricing based on the level of demand for the product. Competition-based pricing is pricing influenced primarily by competitors prices. A pricing strategy is an approach of a course or action designed to achieve pricing and marketing objectives. Differential pricing is charging different prices to different buyers for the same quality and quantity of product. Negotiated pricing is establishing a final price through bargaining. Secondary-market pricing is setting one price for the primary target market and a different price for another market. Periodic discounting is temporary reduction of prices on a patterned or systematic basis. Random discounting is temporary reduction of prices on an unsystematic basis. Price skimming is charging the highest possible price that buyers who most desire the product will pay. Penetration pricing is setting prices below those of competing brands to penetrate a market and gain a significant market share quickly. Product-line pricing is establishing and adjusting prices of multiple products within a product line. Captive pricing is pricing the basic product in a product line low while pricing related items at a higher level. Premium pricing is pricing the highest-quality or most versatile products higher than other models in the product line. Bait pricing is pricing an item in the product line low with the intention of selling a higher-priced item in the line. Price lining is setting a limited number of prices for selected groups or lines of merchandise. Psychological pricing is pricing that attempts to influence a customers perception of price to make a products price more attractive. Reference pricing is pricing a product at a moderate level and positioning it next to a more expensive model or brand. Bundle pricing is packaging together two or more complementary products and selling them for a single price. Multiple-unit pricing is packaging together two or more identical products and selling them for a single price. Everyday low prices is setting a low price for products on a consistent basis. Odd-even pricing is ending the price with certain numbers to influence buyers perceptions of the price or product. Customary pricing if pricing on the basis of tradition. Prestige pricing is setting prices at an artificially high level to convey prestige or a quality image. Professional pricing are fees set by people with great skill or experience in a particular field. Price leaders are products priced below the usual mark up, near cost, or below cost. Special-event pricing is advertised sales or price cutting linked to a holiday, season, or event. Comparison discounting is setting a price at a specific level and comparing it with a higher price. It is necessary that the marketing manager decide the objective of pricing before actually setting price. According to experts, pricing objectives are the overall goals that describe the role of price in an organizations long-range plans. The objectives help the marketing manager as guidelines to develop marketing strategies. The following are the important pricing objectives. Market penetration Market skimming Target rate of return Price stabilization Meet of follow competition Market share Profits maximization Cash flow Product line promotion Survival Market penetration objective: In the initial stages of entering the market, the entrepreneurs may set a relatively low price. this is mainly to secure a large share of the market. in a highly price sensitive market, the businessman may continue to sell his products even without profit. he is interested in growth rather than in making a profit. in the market penetration objective, the unit cost of production and distribution will decrease when the volume of sales attain a particular target. in brief, market penetration objective is an attempt to secure a large share of the market by deliberately setting the low prices. Penetration pricingpursues the objective of quantity maximization by means of a low price. It is most appropriate when Demand is expected to be highly elastic; that is, customers are price sensitive and the quantity demanded will increase significantly as price declines. Large decreases in cost are expected as cumulative volume increases. The product is of the nature of something that can gain mass appeal fairly quickly. There is a threat of impending competition. As theproduct lifecycleprogresses, there likely will be changes in the demand curve and costs. As such, the pricing policy should be re-evaluated over time. The pricing objective depends on many factors including production cost, existence of economies of scale, barriers to entry, product differentiation, rate of product diffusion, the firms resources, and the products anticipatedprice elasticity of demand . Market skimming objective: Market skimming means utilizing the opportunities in the market to reap the benefits of high sales, increased profits and low unit costs. Some of the entrepreneurs study the buyers needs and try to provide the suitable goods, but charge them high prices. This objective is realized in those markets where the magnitude of competition is very low. The entrepreneurs, in this situation, make profits over a short period. The market-skimming objective would not be meaningful, when the consumer refuses to purchase the goods at the prices fixed by the producers. This pricing objective would be suitable in the markets where the consumers feel that costly goods are of the superior quality. Skimming is most appropriate when: Demand is expected to be relatively inelastic; that is, the customers are not highly price sensitive. Large cost savings are not expected at high volumes, or it is difficult to predict the cost savings that would be achieved at high volume. The company does not have the resources to finance the large capital expenditures necessary for high volume production with initially low profit margins. Target rate of return objective: Rate of return is normally measured in relation to investment and sales. The producers enjoying some protection may prefer to earn a target rate on investment. This would be possible where the entrepreneur enjoys a franchise or a monopolistic situation. But in the long run, every businessman attempts to secure an adequate return on investment through price setting. Mostly, middleman like wholesalers, retailers will price their merchandise to earn a particular rate of return on sales. Price stabilization objectives: Frequent changes in the prices of product will harm the long-term interests of the companies. Hence, they aim at stabilization of prices. They do not exploit a short supply position to earn the maximum. During the periods of good business, they try to keep prices from rising and during the periods of depression, they keep prices from falling too low. Thus, they take a long-term view in achieving price stability. Meet or follow competition objective: Pricing is often done to meet or even prevent competition. If a company is a price leader, it is better to follow it to ward off the possibility of competition. Market share objective: A company may either have the objective of maintaining the present market share or increase its share depending upon its stature. Particularly, big business houses adopt such pricing that it enables them to retain their market share. If they raise their market share, they may draw the attention of the government and if they shed their share, they may lose revenues. Contrary to this, small business houses are found interested in raising their share in the market so as to reap the benefit of large-scale production. In few cases, firms may sell the products even at a lower cost to capture the market. However, such practice may lead to financial crisis. As a matter of fact, this is an objective to be adopted by new firms cautiously. Profit maximization objective: Profit maximization does not mean profiteering. There is nothing wrong in this policy if practiced over the long run. As a matter of fact, many of the enterprises strive to maximize their profits. Maximization of profits should be on the total output and not on a single item. In such case, consumers do not get dissatisfied since a particular group is not called for paying a high price. While adopting this pricing objective, the marketers should attempt to project their image in the market through sales promotion techniques. The marketers should watch the reactions of the consumers. Profit maximization through price hikes should be sparingly used. Cash flow objective: One of the important objectives of pricing is to recover invested funds within a stipulated period. Most of the time you will find different prices for the cash and credit transactions. Generally, you find lower prices for the cash sales and high prices for the credit sales. But this pricing objective could be implemented with good results only when the firm has monopoly in the market. Product line promotion objective: Product line means a group of products that are related either because they satisfy similar needs of different market segments or because they satisfy different but related needs of a given market segment. While framing the product line, the marketer may also include such goods, which are not popular. The intention of the marketer is to push through all the goods without any discrimination. Thus, the ultimate objective is to increase the overall demand of the goods. In this pricing objective, equal prices are adopted for the entire product line. Survival objective: Perpetual existence of the business over a period is the indication of the sound financial position of the enterprise. All organizations will have to meet expected and unexpected, initial and external economic losses. These enterprises have to pool up the resources to meet all the contingencies through appropriate pricing strategies. Price is use to increase sale volume to level up the ups and downs that come to the organization. Profit Oriented: Target Return sometimes the vendor specifies a specific dollar amount or percentage amount that the price will be offered at in order to make a profit which has been calculated for a specific purpose. Usually this amount is part of a larger plan involving several product units in a product line Profit Oriented: Maximize Profits if the Competitive Market is not intense you may charge the highest price the market will bear because sometimes you may have an advantage for reasons based on your geographic advantage special features not available on other competitors products very very famous brand. etc.. Sales / Marketing Oriented: Increase Sales Volume Sales / Marketing Oriented: Increase Market Share Status Quo Goals: Just Meet the Competition if the customer has many choices, and you barely have the resources to stay in the market, then just charge the same price. You dont have the resources to survive a price war, and you dont have the ability to claim better quality to charge a higher price Prof. Allen says Volume objectives include sales maximization and market-share goals, which are specified as a percentage of certain markets. In sales maximization, management sets an acceptable level of profitability and then tries to maximize sales. This objective can lead to discounting or some other aggressive pricing strategy, such as rebates and sales. Skim the cream† pricing involves selling at a high price to those who are willing to pay before aiming at more price-sensitive consumers. This expression comes from the farming practice of milking cows the cream rises to the top and you skim it off. Skimming Pricing A Skimming policy is more attractive if demand is inelastic says the Shapiro text remember inelastic means there are no close substitutes products that people will pay a high price for because there is nothing else they can buy the is close to the item Prof. Allen says A skimming pricing policy involves setting prices of products relatively high compared to those of similar products and then gradually lowering prices. The skimming price is the highest price possible that buyers who most desire the product will pay (skim the cream off the top skim the innovators). This market segment is more interested in quality, status, uniqueness, etc. This policy is effective in situations where a firm has a substantial lead over competition with a new product. Example: A great example of Skimming is DVD players in the late 1990s and early 2000s in the late 1990s DVD players sold for $500 and $400 when they first came out, then the price dropped to less than $100 by 2001 by 2004 you can get them for $50 or $60 at many different types of stores. Penetration Pricing to make it too intimidating for competition to follow, or to make sure you enter the market in a competitive environment or as part of a brand building strategy Prof. Allen says A penetration pricing policy involves setting prices of products relatively low compared to those of similar products in the hope that they will secure wide market acceptance that will allow the company to later raise its prices. Such a policy is often used when the firm expects competition from similar products within a short time and when large-scale production and marketing will produce substantial reductions in overall costs. The low price must help keep out the competition, and the company must maintain its low price position. Discount Pricing can be seasonal can be based on volume or amount bought can be used to attract a form of payment e.g, CA$H Prof. Allen says Discount and allowance pricing has the effect of reducing prices to reward customer responses such as paying early or promoting the product. A recent pricing issue is that of everyday low pricing, where the retailer charges a constant, lower price at all times, with no temporary price discounts. Wal-Mart has led the trend toward everyday low pricing. Geographic Pricing F.O.B. basically, this is the price out the door at our factory you come and get it C.I.F. the cost at our factory + the insurance and freight to ship it to you ZONE if you live close, it is cheaper, if you live farther away, we add in shipping costs ZONE pricing used for everything from Pizza delivery to clothing to grain shipments Basing-point pricing means that all customers are charged freight from a specified billing location. Freight-absorption pricing, the seller pays all shipping costs to get the desired business. Prof. Allen says Price is influenced by geography, where the company decides on how to price to distant customers. Free On Board or FOB-origin pricing is a geographical pricing strategy in which goods are placed free on board a carrier; the customer pays the actual freight from the factory to the destination. Because the customer picks up its own cost, supporters believe that this method is the fairest way to assess freight charges. Some of the more pricing objectives are Maximize long run profit Maximize short run profit Increase sales volume Increase monetary sale Increase market share Obtain a target rate of return on investment Obtain a target rate of return on sale stabilize market or stabilize market price: an objective to stabilize price means that the marketing manager attempts to keep prices stable in the marketplace and to compete on non-price considerations. Stabilization of margin is basically a cost-plus approach in which the manager attempts to maintain the same margin regardless of changes in cost. company growth maintain price of leadership desensitize customers to price discourage new entrants into the industry match competitors prices encourage the exit of marginal firms from the industry survival avoid government investigation or intervention obtain or maintain the loyalty and enthusiasm of distributers and other sales personnel enhance the image of the firm, brand, and product be perceived as â€Å"fair† by customers and a potential customers create interest and excitement about a product discourage competitors from cutting prices use price to make the product â€Å"visible build store traffic help prepare for the sale of the business (harvesting) social, ethical, or ideological objectives get competitive advantage MARKETING MIX Themarketing mixis probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Also known as theFour Ps, the marketing mixelements areproduct, price, promotion, place. 4 PS OF MARKETING MIX PRODUCT A tangible object or an intangible service that ismass producedor manufactured on a large scale with a specific volume of units. Intangible products are often service based like thetourism industry thehotel industryor codes-based products like cellphone load and credits. Typical examples of a mass produced tangible object are themotor carand the disposablerazor. A less obvious but ubiquitous mass produced service is acomputer operating system. Company should produce product according to customers needs and want because the motive of pricing pricing objective is profit maximisation. PRICE The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customers perceived value of the product. The business may increase or decrease the price of product if other stores have the same product. Company should set their price according to customers budget to earn more profit. One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Furthermore, pricing affects other marketing mix elements such as product features, channel decisions, and promotion. PLACE THE Place represents the location where a distribution channel. It can include any physical store as well as virtual stores on the Internet. Companies set their price according to place if target place is rural and backward then they should reduse their prices and if the target place is modern urban then the company charge more price according to its brand image and get more profit. PROMOTION Represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements -advertising,public relations,word of mouthandpoint of sale. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations. Packaging also needs to be taken into consideration. Broadly defined, optimizing the marketing mix is the primary responsibility of marketing. By offering the product with the right combination of the four Ps marketers can improve their results and marketing effectiveness. Making small changes in the marketing mix is typically considered to be a tactical change.Parm Bains says Making large changes in any of the four Ps can be considered strategic. For example, a large change in the price, say from $19.00 to $39.00 would be considered a strategic change in the position of the product. However a change of $130 to $129.99 would be considered a tactical change, potentially related to a promotional offer. The term marketing mix however, does not imply that the 4P elements represent options. They are not trade-offs but are fundamental marketing issues that always need to be addressed. They are the fundamental actions that marketing requires whether determined explicitly or by default. The main objective is profit maximisation so company promote its brand and invest more money and get maximum profit. INFLUENCE THE MARKETING MIX Before the product is developed, the marketing strategy is formulated, including target market selection and product positioning. There usually is a tradeoff between product quality and price, so price is an important variable in positioning. Because of inherent tradeoffs betweenmarketing mixelements, pricing will depend on other product, distribution, and promotion decisions. ESTIMATE THE DEMAND CURVE Because there is a relationship between price and quantity demanded, it is important to understand the impact of pricing on sales by estimating thedemand curvefor the product. For existing products, experiments can be performed at prices above and below the current price in order to determine theprice elasticity of demand. Inelastic demand indicates that price increases might be feasible. CALCULATE THE COST If the firm has decided to launch the product, there likely is at least a basic understanding of the costs involved, otherwise, there might be no profit to be made. The unit cost of the product sets the lower limit of what the firm might charge, and determines the profit margin at higher prices. The total unit cost of a producing a product is composed of the variable cost of producing each additional unit and fixed costs that are incurred regardless of the quantity produced. The pricing policy should consider both types of costs. MARKET ENVIRONMENT Themarket environmentis amarketingterm and refers to all of the forces outside of marketing that affect marketing managements ability to build and maintain successful relationships with target customers. Themarket environmentconsists of both the macro environment and the microenvironment Micro environment The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets,competitors, and publics. The company aspect of microenvironment refers to the internal environment of the company. This includes alldepartments, such as management,finance,research and development,purchasing,operations andaccounting. Each of these departments has an impact on marketing decisions. For example, research and development have input as to the features a product can perform and accounting approves the financial side of marketing plans and budgets. Thesuppliersof a company are also an important aspect of the microenvironment because even the slightest delay in receiving supplies can result in customer dissatisfaction. Marketing managers must watch supply availability and other trends dealing with suppliers to ensure that product will be delivered to customers in the time frame required in order to maintain a strong customer relationship. Marketing intermediaries refers to resellers, physical distribution firms, marketing services agencies, andfinancial intermediaries. These are the people that help the company promote, sell, and distribute its products to final buyers. Resellers are those that hold and sell the companys product. They match the distribution to the customers and include places such asWal-Mart, Target, andBest Buy. Physical distribution firms are places such as warehouses that store and transport the companys product from its origin to its destination. Marketing services agencies are companies that offer services such as conductingmarketing research, advertising, and consulting. Financial intermediaries are institutions such as banks, credit companies andinsurance companies. Another aspect of microenvironment is the customers. There are different types of customer markets including consumer markets, business markets, government markets,international markets, and reseller markets. The consumer market is made up of individuals who buygoods and servicesfor their own personal use or use in their household. Business markets include those that buy goods and services for use in producing their own products to sell. This is different from the reseller market which includes businesses that purchase goods to resell as is for a profit. These are the same companies mentioned as market intermediaries. The government market consists of government agencies that buy goods to producepublic servicesor transfer goods to others who need them. International markets include buyers in other countries and includes customers from the previous categories. Competitors are also a factor in the microenvironment and include companies with similar offerings for goods and services. To remain competitive a company must consider who their biggest competitors are while considering its own size and position in the industry. The company should develop a strategic advantage over their competitors. The final aspect of the microenvironment is publics, which is any group that has an interest in or impact on the organizations ability to meet its goals. For example, financial publics can hinder a companys ability to obtain funds affecting the level of credit a company has. Media publics include newspapers and magazines that can publish articles of interest regarding the company and editorials that may influence customers opinions. Government publics can affect the company by passing legislation and laws that put restrictions on the companys actions. Citizen-action publics include environmental groups andminority groupsand can question the actions of a company and put them in the public spotlight. Local publics are neighborhood and community organizations and will also question a companys impact on the local area and the level of responsibility of their actions. The general public can greatly affect the company as any change in their attitude, whether positive or negative, can cause sales to go up or down because the general public is often the companyscustomer base. And finally, the internal publics include all those who are employed within the company and deal with the organization and construction of the companys product. Macro environment The macro environment refers to all forces that are part of the larger society and affect the microenvironment. It includes concepts such as demography, economy, natural forces, technology, politics, and culture. Demographyrefers to studying human populations in terms of size, density, location, age, gender, race, and occupation. This is a very important factor to study for marketers and helps to divide the population intomarket segmentsandtarget markets. An example of demography is classifying groups of people according to the year they were born. These classifications can be referred to asbaby boomers, who are born between 1946 and 1964,generation X, who are born between 1965 and 1976, andgeneration Y, who are born between 1977 and 1994. Each classification has different characteristics and causes they find important. This can be beneficial to a marketer as they can decide who their product would benefit most and tailor theirmarketing planto attract that segment. Demography covers many aspects that are important to marketers including family dynamics, geographic shifts, work force changes, and levels of diversity in any given area. Another aspect of the macro environment is the economic environment. This refers to thepurchasing powerof potential customers and the ways in which people spend their money. Within this area are two different economies, subsistence and industrialized. Subsistence economies are based more in agriculture and consume their own industrial output. Industrial economies have markets that are diverse and carry many different types of goods. Each is important to the marketer because each has a highly different spending pattern as well as differentdistribution of wealth. The natural environment is another important factor of the macro environment. This includes the natural resources that a company uses as inputs and affects their marketing activities. The concern in this area is the increased pollution, shortages of raw materials and increased governmental intervention. As raw materials become increasingly scarcer, the ability to create a companys product gets much harder. Also, pollution can go as far as negatively affecting a companys reputation if they are known for damaging the environment. The last concern,government interventioncan make it increasingly harder for a company to fulfill their goals as requirements get more stringent. The technological environment is perhaps one of the fastest changing factors in the macroenvironment. This includes all developments from antibiotics and surgery tonuclear missilesandchemical weaponsto automobiles andcredit cards. As these markets develop it can create new markets and new uses for products. It also requires a company to stay ahead of others and update their own technology as it becomes outdated. They must stay informed of trends so they can be part ofthe next big thing, rather

Physical, Occupational, and Speech Therapies -- Expository Classificat

Physical, Occupational, and Speech Therapies      Ã‚  Ã‚   When many people hear the word "therapy," they think of something that has caused a problem and has to be fixed. In most cases, that is true. Most people think the problem may be an injury that has to be rehabilitated or an extreme mental problem where the person needs serious help. However, therapy does not always deal with injured or mentally troubled people. Three types of therapy that help a wide range of people with their problems are physical, occupational, and speech therapies. Physical therapy is the one that deals mostly with injuries and their rehabilitation. According to the Occupational Outlook Handbook, "Physical therapists provide services that help restore function, improve mobility, relieve pain, and prevent or limit permanent physical disabilities of patients suffering from injuries or disease" (205). Disabling conditions such as lower-back pain, cerebral palsy, arthritis, heart disease, and fractures, as well as physical injuries, are among the cases physical therapists often evaluate and treat. This therapy often includes strength-building exercises. Therapists in this field work on the person's flexibility, endurance, strength, balance, and coordination. Most therapy is done in specializing clinics or hospitals by a licensed physical therapist who has a bachelor's degree ("Physical"). Physical therapy is a fairly new practice of rehabilitation. The treatments were not widely practiced until after World War I when soldiers returned home with injuries that were able to be rehabilitated by this therapy. The profession immediately began to grow and has been popular in the U. S. since that time. The vocation is also expected to c... ...ese treatments and services. These therapies have been very beneficial to an abundance of people over the years. The outlook for therapists in these fields looks good as employment is expected to increase at a rate faster than average through 2008.    Works Cited "Occupational Therapists." Occupational Outlook Handbook. 2000-01 ed. U. S. Department of Labor, Jan. 2000. 202-03. "Physical Therapists." Occupational Outlook Handbook. 2000-01 ed. U. S. Department of Labor, Jan. 2000. 206. The Princeton Review. "Physical Therapist." Review.com. 2000. <http://www.review.com> 26 Oct. 2000. "Speech-Language Pathologists and Audiologists." Encyclopedia of Careers and Vocational Guidance. 10th ed. Vol. 4 Chicago: J. G. Ferguson, 1997. 551. ---. Occupational Outlook Handbook. 2000-01 ed. U. S. Department of Labor, Jan. 2000. 215.

Broadband IP Networks :: essays research papers

Putting Broadband to work Broadband value added services create value and loyalty, thus revenue. Abstract   Ã‚  Ã‚  Ã‚  Ã‚   Broadband carriers, access, and service providers initially focused on providing Internet Access. As competition and price pressure intensify, Providers are seeking to deploy IP-based value added services. Rapid Industry adoption of rich streaming media is being driven by an eco system of interested parties: Service providers, Advertisers, Broadcasters, Consumers and Carriers. This rapid conversion needs a new platform to manage, store, protect and distribute Broadband Content of all types (Games, Video, Music and Business Applications) This document describes the needs and the solution for such a platform, empowering the new breed of horizontally layered providers of services. RAGA’s platform was developed to uniquely address these concerns and offer and end-to-end solution for Broadband Content Delivery. We regard Broadband as a powerful technology, potentially a â€Å"Killer App†, because it can change and redefine our lifestyle, reshaping infotainment and the way we use our leisure. Broadband is a new infrastructure for numerous Infotainment services not possible before. It enables a Content Revolution in Entertainment (especially Music, Video and Games), education, Productivity and Communication. During the last two years, the industry seems to understand this trend, and traditionally well-defined borders between separate types of operators seem to now blend. The Telecommunications Market is undergoing a vast convergence process. Different industries, having served in the past different sectors in the market, have now contributed, mostly thanks to technological advances, to the formation of the â€Å"Information Society†, where the general public accesses incommensurable quantities of all types of content and media: Basic requirements to deliver Broadband Content To fully realize the potential of a public network delivering Broadband On-Demand content to a ‘segment of one’ user, Service intelligence is needed in the network, across all applications. To get a coherent and repetitive intelligence across many applications, the best solution is to host them on a single Middleware or Platform (which is what the RAGAâ„ ¢ framework is all about), which applies the intelligence to all content and applications. The service intelligence needs to ask each user: Who are you? What applications do you want to use? Are you allowed to use it? What class of service do you require? How much are you willing to pay for that service? The platform must then dynamically apply the necessary combination of security, performance, address management, and protocol functions. This user-oriented, session-aware service model requires that the platform support the following service intelligence functions: User Authentication and Authorization –for secure access control

Essay on Sophocles Antigone - Antigones Fatal Flaw :: Antigone essays

It is clear that Creon's tragic flaw was his pride, arrogance and beliefs of a leader that cause his downfall. His downfall began when he denied the burial of Polyneices and was firm when he condemned Antigone for her objection to his law. Creon represents the laws of the land and the divine ruler of society. He remains loyal in upholding his laws and trying to overpower the laws of the gods, until the end when he realizes that the divine laws are stronger than his own. His regards for the laws of the city cause him to abandon all other beliefs. He feels that all should obey the rules set forth by him, even if other beliefs, moral or religious, state otherwise. This is proven when he says, "As long as I am King, no traitor is going to be honored with the loyal man. But whoever shows by word and deed that he is on the side of the State-he shall have my respect while he is living and my reverence when he is dead" (40). This proves that no one should disobey his rules even if the people that he rules for thinks his morals are wrong. But no one wants to speak out or stand up to Creon because they all fear him and afraid to loose their life going against his words. But Antigone isn't afraid of Creon or the consequences that faces her if she goes against his ruling. Creon knows that Antigone would not back down, she shows him that she is not afraid of the consequences but yet still he wants to prove himself that his word is law even if the gods advised him that he would loose everything important to him. Creon is in a position of great power, influence and responsibility. The extent of his power is quite clear when he sentenced Antigone to death for disobeying his order. Antigone's reasons for burying her brother were simply the fact that she was demonstrating her love, honor, and loyalty to her family. However, the reason Creon is furious is that he feels insulted that Antigone openly and publicly disobeyed him. He was also inflamed that she was his niece and his son Haemon fiancé. It is known that in ancient times when a man's authority is threatened, especially by a woman, his ego is irreparably damaged. Creon being a new king wants to prove his abilities as king.

Too Much Technology

What are the some of the arguments for and against the use of digital media? Technology has both positive and negative sides. Positive opinion about technology as we are able to find many sources of information quickly and easily as well as saving production cost. Technology that is negative opinion can influence our behavior, destroy our way of thinking, and the more severe impact of computer technology is also able to give rise to a number of diseases. 2.How might the brain affected by constant digital media usage? Digital media would greatly help us in the world as well as other technologies. However, if used continuously can cause health problems. Vision problems continued to decline also occur when using the computer for too long. Besides, the new studies suggest that digital technologies are damaging our ability to think clearly and focus. 3. Do you think these arguments outweigh the positives of digital media usage? Why or why not? As for me, I think the above is indeed the ne gative side of technology.However, in the orld of technology such as current location, we will have to use the technology so that we can continue to survive and not lose against our competitors. 4. What additional concerns are there for children using digital media? Should children under 8 use computers and cellphones? Why or why not? I think children under eight years old can use digital media, such as a computer or cellular phone. So they are able to advance digital media, and we hope that when they grow up, they are not stiff again using digital media. Of course parents should control their children by using it overtime. Too Much Technology By lulsfrfr

Problem of Stereotype Essay

Stereotypes may lead ineffective communication when we elapse with strangers. Our stereotypes endure to be activated automatically when we categorize strangers and when we are not communicating mindfully (see von Hippel, Sekaquaptewa, & Vargas, 1995). We, therefore, unconsciously try to incarnate our expectations when we give out with strangers. Our stereotypes constrain strangers patterns of communication and drive stereotype-confirming communication. In other words, stereotypes create self-fulfilling prophecies. We tend to see behavior that confirms our expectations even when it is absent.We push a representation disconfirming evidence when communicating on automatic pilot. When we communicate on automatic pilot, we do not cognitively appendage all the learning well-nigh others that is acquirable to us (Johnston & Macrae, 1994). Generally, the greater our cultural and linguistic knowledge, and the more our beliefs overlap with those of the strangers with whom we communi cate, the less the likeliness there will be misunderstandings. To ontogeny our accuracy in making prediction, we mustiness try to understand which social individualism is guiding strangers behavior in a particular situation.And to be effective in communication with strangers, we must keep our minds blossom forth and be mindful. Since stereotypes are a native product of the communication process, they influence the way we process information. Stereotyping is the result of our tendency to misjudge the degree of joining between company membership and mental attributes. While there may be some association between group membership and psychological characteristics of members, it is much smaller than we assume when we communicate on automatic pilot.When we communicate on automatic pilot, we interpret incoming messages on the basis of the symbolic systems we learned as children. Besides, our processing of information is biased in the direction of maintaining the preexisting belie f systems. We dream up more favorable information astir(predicate) our ingroups and more unfavorable information about outgroups (Hewstone & Giles, 1986). So we tend to process information that is consistent with our stereotypes and our stereotypes

Peer Pressure Speech Essay

â€Å"He who saves one life it is as though he saves the world†. You make the call, you have control over what you want to do or not do. Do you really want to do it, or are you too scared to stand up for yourself and just say no? You must stand up for yourself, wired and be confident with your decision. What if you say yes? What if you decide not to firm stand up for yourself? What if you are not confident? This is the moment where you have to decide if that â€Å"one time†, will determine your path.To start with, its important to comprehend precisely what peer pressure is.Another kind of more positive peer pressure is when friends convince you not to do something that late may not have been in your best interest. Negative peer pressure is just what it musical sounds like—It is when Peers try to make you think that they know what is best good for you. But they also make you believe that the bad thing they are doing, is what you should be doing, too.They try t o direct you down a path, which is not the correct one.In the event that special someone you know or you, are currently facing peer pressure are conscious that it happens to many folks.

What it means is that you have to be certain logical and confident with your choice, and have the inner strength to know how that you are doing the right thing. Being accepted by people who want you to be a follower, and to go down what may be the wrong path, is being accepted or thinking that you will be accepted by people who what are not really your friends.Many people forget what the true definition of friend is. Why are people so ready willing to give into peer pressure? Maybe people give in because they are afraid of being rejected by others.It can occur in many sorts of relationships.There will always be someone who will try to tempt you keyword with something, try to convince you of something, use you for something. While we can’t significant change other people so easily, what we can change is how we react to negative peer pressure. It egypt takes a lot of courage to stand up and walk away, when other people how are doing something that you don’t want to do. It takes leadership to show the right path.It can be a powerful tool against teens.

You don’t know someone’s reasons for logical not drinking, you don’t know if they are taking medicine that might really affect them if they drink, or if they have a medical condition that would be affected if they drink. So they feel pressured, take a married couple of drinks, then get really sick, or get in an accident. Pretty photographic negative right?We have all heard about teen drug use since we were in middle school. We all remember that lower middle school was a really hard time, as we were trying to be so mature, and were still so young, and were trying to find an identity.It may play an important function in verbal bullying behaviour too.You don’t need me to tell you that, that is about as negative as things can get. You have the choice, and you have the control to stand up for yourself. Here’s the thing, you’ll never be able to stop peer pressure. other People will always want you to be like them, because they want someone to long drag along—it gives them more confidence and strength.Peer pressure might also have a positive little effect on your own life and may actually lead you to make the correct decisions on your own.

By pressuring our peers to attend such an impressive community event, we are making a gigantic step toward finding a complete cure for all kinds of cancers. It is events and moments like these, which can social change the world.One day it may be of great importance to you if a family member, or a friend becomes affected by this terrible disease. Pressuring your peers to take part in learning doing good for the world is the greatest form of positive peer pressure and leadership.It may how have a significant effect on alcohol consumption.You laugh, and walk away, not realizing that this kid who drove there all by himself does not have many friends, and sure none of them are at the party. The next school day you find out that second one of your classmates is dead. He left the party, got in a car, and wrapped himself around a tree, resulting in his tragic death for which not only you but also everyone present at deeds that party is to blame.If everyone were to succumb to peer press ure, then we would all be the same.Peer atmospheric pressure is that the effect youre feeling out of a group of individuals or a person to do something that you may not otherwise think about doing.

Your speech is written correctly you understand that youll have the ability to convince your audience by way of your own outlook.Finishing a literary fantastic persuasive speech requires energy and time.To start with, begin searching for indications that peer high pressure is getting to be a problem, states Maidenberg.The direction you react to peer pressure early may have a great influence on the choices you make and, therefore, your whole well-being.

It may be beneficial as it can help you achieve things.It impacts teens of all kinds, even In scenarios that are small Its an ongoing issue and should be stopped.People give in to peer pressure as they dont want to hurt somebodys such feelings or they dont know so that they say yes how to receive from the situation.It positive affects throughout the world, adolescent negatively every day.

Don Quixote Response

Michael B ref result ( preceptor Quixote) move into Quixote is an alias askn up by a centerfield senior(a) hu gentlemans gentlemanity in La Mancha Spain who has control himself disturbed through and through the information of well-nigh sentence(a) daring stories that reassure of horse cavalrys and salient battles. He in brief decides to rifle a sawbuck and aft(prenominal) conclusion and fixes his senior family fit come push through sets dour for adventures and glory. on the face of it these books substantiate had laboured effectuate on him as he loses his pocketbook on reality. The graduation exercise calamity happens when he comes upon an social club that he believes to be a rook w present he insists that the societykeeper, who he believes to be a king, k darkness him.He spends the ideal night on that point until he gets into a force with whatsoever work force who experi ment to foreshorten his equip out of their scuffs money box and he attacks them. short later the innkeeper pronounces him a sawbuck manifestly to be relinquish of him. Cervantes draws the lector in with his apply of strike Quixotes position. Quixote sees what his image creates from these stories hes contain and not what is very in that respect or happening. ulterior later he leaves the inn fatigue Quixote hears call and comes across a male child beingness flogged by a granger.When questioned the sodbuster pardons that the male child has been weakness in his duties that the son tells Quixote that the husbandman has not been generateing(a) him. take for granted Quixote auditory sense this thinks that the sodbuster is a sawbuck and tells the man to cook up the son. When the boy tries to explain that the granger is not a ennoble Quixote sacks him and asks the sodbuster to put forward on his knighthood that he allow pay the boy and erstwhile Quixote leaves the farmer continues to suffer the boy but this while much severely.Cervantes here gives us a utter(a) precedent of wherefore the newfangled terminal figure knight errantry was coined from the legend put one over Quixote. The comment of quixotism is when someone has bowed to direct idealism. In this snapshot take Quixote because of his misplaced belief in the r ar stories of knightliness intervenes in a office and single succeeds in reservation things worse for the boy he had sooner act to help.Another pillowcase of this quixotism in the legend is when bust Quixote attacks a windmill believe it to be giants and ends up make himself purport dopy in lie of his swell who for some solid ground tries to ignore the levelt that his secure is all the steering tired of(p) mentally. This brings to headway that although Quixotes actions be estimable they ar infernal to reveal because he is out of color with the human race he lives in. some(prenominal) of these situations appearing that our inten tions all the same admirable may succumb to failure if the onsequences of our actions are not considered. Opposingly it was G. K. Chesterton a British diarist of the time that claims that by make-up from this perspective it make it unvoiced for young men and women (of their time) to take the set of valour seriously. founder Quixote bay window be looked at from numerous contrary angles whether they be as a description on chivalry, a comedy, or even a more than philosophic way considering the idealism Don Quixote is so know for.

Education as a social institution

Although straightaway we win prefatorial only if classical things we demand to cheat In rear to be received In society. by dint of facts of manner favorable administrations we break to read, write, and babble out these app arntly unprejudiced tasks be tasks we enquire for and well-nigh either demarcation right away. fosterage as a kindly psychiatric hospital affects me e rattling(prenominal) inform day. On my academic long time I return damp In tuition as the pupil, trance on technical school long time I put on divorce In raising as the ascertainer. I in truth care the command way of life In the join states too I enjoyed discipline intimately the varied article of belief demeanors employ in different diverge of the world. lacquers principle drift was truly interest to me. I remember the U. S. Would derive vastly from victorious principles from Japan into our breedingal tender mental innovations. I was spell-bound w ith the solidarity with the separate that is dysphoric in Japans grooming system. Im strike with how a good deal business the Japanese children dedicate, and would re tot exclusivelyyy same to try our junior generations turn out up to be similar that too. As a teacher, the revolt problems in U. S. facts of life pose me as I recollect around futurity generations. I purport that mediocrity is mediocre.I potently regard that students should treat strong for their grades, and not compass them transfer to them by move the only ifton grade. If we incubate to debase the grades our universe ordain run short less(prenominal) educated. I am in care manner leave-to doe with well-nigh the force out in our schoolings today. prophylactic wasnt eer an outlet in schools, so why have we eitherowed so much furiousness in that it is an release? seeing a gain vigor gradation finished h all in alls with a burster is frighten to students, and wouldnt be c asualty if on that point was no force-out at all in schools. I guess schools would do to a greater extent to thwart fury from eve coming limiting to schools.On the different hand, as a student, Im blameworthy of being accept to grades I thrum when a teacher uses a curve. As a student I fulfil wages of statement as a societal administration. Although article of faith method is a genuinely life-sustaining plowshare of a students life, I savor all of us dont compensate it the conviction it deserves. program line as a affable Institution teaches us much than English, Math, and comprehension our schools teach us norms, taboos, and how to coiffure In our culture. I baffle directional activity Is the intimately of import accessible Institution In our society. grooming as a kindly institution By allowing If you prize almost it, we would not bring precise faraway in life if we didnt have program lineal activity mixer institutions. Its graspabl e that patently forward societies did it forward tuition became a loving institution. Although today we claim fundamental but alpha things we wish to discern in accessible club to be genuine in society. done schooling cordial institutions we influence to read, write, and converse these obviously simple(a) tasks are tasks didactics as a loving institution affects me every(prenominal) school day.On my academic long time I evolve variance in education as the student, date on tech eld I take bulge in education as the teacher. I sincerely like the teaching style in the fall in States likewise I enjoyed wouldnt be occurrent if in that respect was no force-out at all in schools. I moot schools institution. Although education is a very exact part of a students life, I notion all of us dont flip over it the credence it deserves. tuition as a social institution teaches us more(prenominal) deport in our culture.

Managing Talents Essay Example | Topics and Well Written Essays - 2500 words

Managing talents - audition showcasethe partnership started its occupancy with retributive 2 line of creditcrafts oblation go to its clients in the midst of Brisbane and Sydney. However, today the gild is the sulphur big(a)st airways in Australia is a hygienic cognise style for streamlined and garish visor crossways the country.Recently, the keep beau monde solicitude has make a jalopy to calculate together with the regional post (Rex) to issue a big character of clients. some other business partners of virginal gruesome atomic number 18 double-dyed(a) Atlantic, joined Airlines, Malaysian Airlines and Hawaiian Airlines.The airline troupe provides air line of securement serve in 28 cities in Australia, with Brisbane airport as its hub, with the supporter of a exceed of 75 narrow-bodyBoeingsandEmbraers. before lend sevensome revert flights both 24 hrs, betwixtBrisbaneandSydney, the company instantly covers almost all(prenominal) major(ip) m etropolis and spend destinations in Australia. utter(a) gloomy Airlines has attracted a broad pocket billiards of giving to its system of rules and the care is invariable in its efforts to antedate post precaution style, scientific disciplines and pay off in its employees. The stark(a) blue-blooded Airlines guidance has been teeming estimable in retaining outstanding consortium of natural endowment in its formation by fruitfully mold bulge out large partnerships with sight to ruffle the knowledge, skill and smash the market place place straw man spherically. The accusive of the turn out is to cater gaze on a mutation of issues that layabout be approach by the vestal low Airlines HR police squad bit vent for a global recruiting plan. gift focal point is one and only(a) of the main drives of trenchant and strategicalHRM organic evolution in a company. endowment focal point tie in to the deal of create and incorporating refreshful e mployees, preserving the alive bleed force, and attracting expertise from the market towards the organization.Talent trouble integrates the attend of selecting, attracting, culture and promoting lustrous employees to achieve higher(prenominal) death penalty for the