Case study tony's company

Executive summary

Tony was the handler of the international division of a medium surface British manufacturer before dismissal. He was put in charge of a project that his comp any(prenominal) provided the monitors for private hospitals in a Latin American country. But Tony never had any export dealings, so he did not prepare well(p) for this project; he made the mistakes for this international transaction. They include that the price, trim payment, arbitration, trading house, unemployment, intellectual property, and so on.

This newspaper will give away the minimize of the Tonys story, and analyse Tonys mistake, the methods of solution with international flip-flop theory.

Introduction

World trade developed rapidly after the World War ?, the individually country became both manufacturer and consumer in the world. International companies were established, as the economic bridges, to link each country together. International line of task comes into being competition, at the same time, the conflict of interest occurs. due(p) to own benefit, the economic policies of each country not completely support world trade growth, but also nourish national economic benefit.

The international institutions, for example GATT, WTO, increased the breeding of international business, and resolve the economic conflict of nation to nation.

This paper will analysis Tonys mistakes with viewpoints of international business, discuss how to avoid these mistakes.

The background of case study

This case study states the failure of international business of a medium sized British manufacturer. Tony, as the manager of the international division, charged the project of providing the monitors to the hospitals in a cosmic Latin American country. The order was too large for the companys active manufacturing capacity, Tony found an Asian company which could supply a costly and crucial computer component, so the exported monitors were sold at a price less than monitors sold in the British market.

It was...

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