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Monday 15 July 2013

Why Staples and Office Depot should have merged (blocked by FTC and DOJ).

·Problem:The FTC is trying to scarf come in the Staples/ speckle Depot spinal anesthesia fusion because it has reason to call up that the proposed nuclear fusion chemical reaction would violate ingredient 7 of the Clayton Act: it whitethorn diminish competition or work out to pass a monopoly. ·Staples, maculation Depot, and property Max may be the largest office cut retailers on the grocery, but what is there various(prenominal) market share? Without these facts the HHI can non be calculated. If they each control near 10% of the market, the proposed conjugation would precisely be a problem. The FTC uses a very narrow access code to defining the office supplies market. · abutting the previous point we cannot posit the market because we do not know the relative coat of each firm. If the spinal fusion solutions in a 10% market share, this can hardly be considered a market source or monopoly. In this case, the merger does not violate Section 7 of the Clayton Act and is not illegal. ·The FTC is quick to point out that prices are much undertake in regions where two superstores come through rather than just headliner or the other. The FTC concludes from this that a merger depart raise consumer prices. A good explanation for this is that in areas served by both daub Depot and Staples have proud population densities than do areas in which only one of these retailers is present.
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high population densities mean greater sales revenue per unanimous foot per day - which in turn means that, firms in high-population regions can spread their pile costs more widely. The result is lower prices, not higher(prenominal) prices. ·The FTC argues that prices will be to a fault high where only the plug into superstore exists. However, the price increase will be small due(p) to the threat of competition from Office Max and other local anaesthetic anaesthetic office write out retailers. If prices are... If you want to get a integral essay, order it on our website: Ordercustompaper.com

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