Fast Food Retailing in Australia: A specific analysis of McDonalds and Subway.

Introduction

The aim of the business report is to discuss the Australian retreat Away Industry as a whole, taking into estimate all the elements which affect the effort. This includes both external and internal trades. The inquire Away industry has quickly diversified and expanded with an increase number of substitutes and competitors. In order to achieve a stark(a) analysis of the industry, a comparison of two competing organizations has been offered, retrospectively.

Discussed will be key marketing strategies, tar enamour markets, market share, advertising executions and market position. Once this has been done, we are able to suggest any different strategies or changes the companies can implement in order to urinate new opportunities for the companies, which will inevitably assist in the companys appendage and prosperity in the market.

Industry Overview

Within the Takeaway Food Retailing industry in Australia, an assortment of takeaway nutrition is retailed through stores to the customary public for private use. These products are purchased from domestic manufacturers and wholesalers.

The primary products procurable within the industry are:

* Hamburgers

* Pizza

* Other goods

* Chicken

* Sandwiches, rolls, baguettes, focaccias

* Salad and juice bars

* lean & chips

* Pies, pasties, etc

The traditional products supplied by this industry have more often than not reached saturation levels. However, demand for healthy alternatives to traditional fast food has seen considerable growth in the variety of new options available.



The bestride noticed that there has been a 25% increase in the number of fast food chain outlets in Australia since 2001. (The Age, 22/06/05)

Relevant industry word forms are shown below in Table 1.1

Characteristic         Approx.2004-05 figure         Change from 2003-04

Revenue         $15.3 one thousand thousand         +10.3 %

No. Enterprise/Establishments         27,600         +5.6 %

Employment         224,285 people         +3.9 %

Gross Product         $4.5 billion         +9.9 %

(IBISWorld industry report, 8th Feb. 2006, Takeaway Food Retailing...

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