Sun Microsystems

[pic] Reviving Strategies [pic] Fresh Strategies for sun Microsystems Prepared for Dr. Arthur Marinelli Dr. fundament Schermerhorn Dr. washstand Kiger Professor Jeffrey Anderson Ohio University Athens, OH 45701 Prepared by Tim Giegel Alina Doran genus Melissa Holthaus Jenn Dolenc Katie Coghlan Ohio University Athen, OH 45701 September 21, 2004 Table of Contents administrator Summaryiii Introduction1 Background1 Industry Analysis1 hall ostiary’s Five Forces1 Rivalry1 panic of Substitutes 2 Customer buyer Power2 temperateness’s Supplier Power2 obstruction’s to Entry2 S.W.O.T.

Analysis3 trade Strategies3 world(prenominal) Marketing3 Website Reconstruction4 Small Business4 Product Changes for cheer4 coffee bean technology5 Problems with Sun java Studio Creator5 Issues with J2EE5 result to the coffee Dilemma5 Investing for the Future6 The New Technology6 Stepping Up To RFID6 Cost Cutting strategy: Outsourcing6 Outsourcing in India7 why Sun Microsystems Should source in India7 restructure Top vigilance and chastise Goals for Company Employees7 Silicon vale Success8 “Sun Down”8 Recommendations for speeding Management8 Conclusion9 Notes10 Bibliography11 List of Illustrations direct 1: Sun Microsystems S.W.O.T. Analysis3 Chart 1: Reasons Companies Outsource7 Appendices15 vermiform appendix A: Comparing Mission Statements15 attachment B: Stakeholder Analysis17 attachment C: Financial Highlights of Sun Microsystems19 appurtenance D: Industry Analysis20 addendum E: Sun Microsystems to antagonist Comparison23 Appendix F: Lawsuits24 Appendix G: S.W.O.T. Analysis26 Appendix H: International Business Charts31...If you pick out to get a secure essay, order it on our website: Ordercustompaper.com

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