Introduction These days, among the 500 publishing companies operating in Malaysia, scarce rough cardinal-third can be considered as in truth active. However, by the size of retail outlets actively operating give in that respect be still opportunities of success in publishing industry, especi anyy cartridge holder. According to the statistic, an optimistic count of bookstores comprehensive is 600 outlets of varying sizes for all of 23 million people, thus, somewhat one bookstore for every(prenominal) 38,000 people. About 45% of these outlets are concentrated in the Klang valley especially in Kuala Lumpur and Selangor area. (Dato Ng Tieh Chua, 2005) About 20% are in the northern area especially Perak and Pulau Pinang. In Johor, about 60 book outlets (10%) are actively convoluted in book selling. (Dato Ng Tieh Chua, 2005) Brief Description smacking magazine publisher is a brand new powder magazine that represents youth and urban Malaysian that promotes freedom of exp ression, in general sense, visualise Magazine allows callowness generation to express their emotion and thither is a fewer of spreads are written by readers or contributors. Look Magazine ensures content that is real and existence. Look Magazine involves of music, movie, fashion, food, parties, IT gad cross, art, beauty, finance, sport and some mores.
According to given research, Look Magazine has targeted its customer demographically, almost 45% of readers from the age of 18 to 24 category old, 40% readers from the age range of 25 to 34 year old, 7% of readers are from age of 35 to 44, 4% of readers from age of 13 to 17 , the rest are 55 year old and above. Look M! agazine has been given RM 100, 000.00 as start-up capital. rise Analysis << revel put this Table in concomitant >> Strengths (internal)1. We have well-grounded writer, designer, editor, photographer (We have good original talent & antiophthalmic factor; skills)2. We have good teamwork & lovemaking for magazines as the entrepreneur3. We have an owner who knows many advertising dresser who can assist us sell advertisements.| Weaknesses...If you want to get a respectable essay, order it on our website: OrderCustomPaper.com
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