Explain How And Why `consumer Culture` Gripped Post World War Ii America

Running HeadExplain How and Why `Consumer Culture` Gripped Post man give in of war II AmericaExplain How and Why `Consumer Culture` Gripped Post World fight II AmericaAfter the Second World War , thither was a shift in consumption pattern and pay . The master(prenominal) modifications were caused by emotional distress and despair s a result of WWII , and unseas sensationd loan dodging and credits . WWII condition the way of living and created a new democratic machination which opened opportunities for low social classes to compete on the marketOn the rum devote , erected by enterprising businessmen , progressive reformers , and outlawed lenders seeking a legitimate business , the new musical arrangement included episode sales finance companies , retail installing lenders (particularly department stores , licensed consumer finance companies , and a number of former(a) lenders , therapeutic loan societies credit unions , and personal loan departments of technical banks consort to Horowitz (2004 : The war ended the Great Depression and inaugurated the continuing menstruation of sustained economic growth in American tale (34 . The end of the war gave rise to a new stratum of American dream and consumer culture . Tracing the match of consumerism and the value orientation of self-realization within magazines reveals a great helping hand about the power and reach of these forces of transformationMain changes affected food patterns and dah of brio . Despite shortages , the American diet had improved significantly as millions of families increased their intake of meat , eggs , and honest foods (Horowitz 35-36 . Emergence of new entertainment facilities (movies radio , etc ) influenced disembodied spirit explosive charge of millions of community . The ultimately unfulfilling effe cts of the compensatory drive to satisfy se! lf-reliance in the sphere of consumption makes industrial society the that one in human history which experiences stability as crisis rather than blissDemographic changes affected consumer culture and consumption because much and more people requireed to buy luxury goods and services associated with American dream and prosperity .

Certain goods and services of vital grandness to the metropolis , notably housing and transport , had already seen a shift in this direction by the 1960s . The city had undoubtedly witnessed a renewed vibrancy and vitality which , for a time , seemed to give birth disappeared almost e ntirely , especially from the primal city . This disregard has continued , with ever-growing proportions of the urban population owning not only the homes they domiciliate but also one or more cars . The authorities also used tax insurance and bond drives to have got the war and curtail consumption (Horowitz 37 . Although the correlation of lifestyle with social class was evident in the sense in which consumerism itself became a way of life . The extent to which previous ways of life appeared to have downcast free of their moorings , it would seem , is a meaning of this underlying change . New advertising industry created a trendyway of life followed by Americans . Although people had enjoyed a new afluence during the war , the combination of revenue , rationing , wartime shortages , government-encouraged savings and patriotic responsibleness helped to create a tremendous backlog of pent-up invite (Horowitz 2004 , 45 . only , a similar meaning was already...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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