Sirius Satellite Radio

SIRIUS SATELLITE RADIO Company Analysis Marketing 495 Dr. Geoffrey L. Gordon Fall 2005 set back of Contents Company Analysis 3-4??History of Company 4-15??What They Do Now 15-28?...Financial Analysis 28-29?.Company Strengths & Weaknesses ??.Conclusion application Analysis 30-31?.Description of Industry 31-34?.Critical Success Factors External purlieu Analysis ??.External Environment Analysis 35??..Appendices and References SIRIUS SATELLITE RADIO HISTORY (Material for this section came from the SIRIUS website and the SIRIUS 10-K) Have you seen commercials for beam radio lately on TV? Wondered or so the companies that started this trend, do you know much about satellite, wondering if its going to be around for a while? Lets talk about the forerunner in the Satellite Radio market, SIRIUS Radio. SIRIUS Satellite Radio, a New York City based corporation, began business in 1992 when the FCC allocated a spectrum in the S band (2.3 GHz) for doting of satellite-based Digital auditory sensation Radio Service. SIRIUS paid more than $80 million for their broadcast license. Initially, SIRIUS began business under the name CD Radio.

SIRIUS utilizes three geosynchronous satellites in orbit above North America (with a fourth satellite in storage as a backup.) SIRIUS satellite provides customers with 65 programming streams of music and 55 streams of sports, parole and entertainment. SIRIUS took their corporate name from the star SIRIUS, the brightest star in the shape Canis Major. Sirius (the stars) name was derived from the Egyptian god Osiers, who was portrayed as a dog. SIRIUS Radios corporate logo is a dog that bears the nickname Mongo. SIRIUS radio operates satellites in orbit oer the continental United States. A recent partnership with the Canadian Broadcast Company will also make SIRIUS available to Canadian customers. In 2001 and 2002, many car manufacturers began offering satellite... If you pauperization to get a full essay, order it on our website: Ordercustompaper.com

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