Essay

very business enterprise travel and tourism plaque has a so-called business environment. This is an other(a) term for the factors which change the organization and its market. Some of these factors the micro-environment are close to the organization, bodilyly and/or organizationally speaking, such as suppliers and intermediaries. These factors can be influenced or fifty-fifty controlled by the organization. However, the business environment also includes the macro-environment; this comprises wider, much remote factors which have great influence, but over which the organization has no control and practically little or no influence. These factors exist at a national or even global level, and are therefore soundly outside the physical or organizational field of influence of any undivided business travel and tourism organization. These macro-environment factors are very influential in business tourism, and organizations therefore must seek to assay to anticipate them and proactively prepare for them. In this article we will search some of the complex issues involved in the macroenvironment in business travel and tourism.

First, however, we need to identify the main elements of the macro-environment, using the well known curse word digest technique. PEST analysis Political, economic, technological, social (PEST) Analysis is the technique used to analyse an organizations macro-environment. It involves flavour at four types of factors, namely, political, economic, social and technological. Figure 6.1 outlines the scope of PEST analysis. All of these factors clearly have implications for business travel and tourism organizations, as of course they have for organizations in all other industries. Figure 6.1 PEST Analysis factors If you want to get a full essay, order it on our website: Ordercustompaper.com

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