It's Tricky to Juedge One's Reputation

In principle, this should be a really useful measure. by and by all, unlike the indices that purport to show you which companies are the greenest, the most ethical, or the most accountable, this should be pretty solid right? Its not measuring whether companies are good - its measuring whether people gestate theyre good. The latest Harris Poll has been produced purporting to give an update on the reputations of the most circumpolar companies to the US public. Indeed, it is useful at a certain level. If you search at the detail, you get the pretty basic insight that bigeminal factors affect a caller-outs reputation. And chiefly, as you would expect, the most sizable of these arise from the customers own experience of dealing with the brand. thither is mixed news for those seeking hard causal license that what the activists would hold to be poor performance on social or environmental issues will automatically lead to emaciated reputation. Its not that it never happens - but there are more(prenominal) factors in the mix. So, unsurprisingly, the banks and other financial institutions have taken a huge tumble on the reputation front. Lets breast it - if they hadnt then we could have all dismissed the Harris Poll erupt of hand.

Bank of America, AIG and Goldman Sachs are now living in the net reaches that have formerly seen companies like Enron and WorldCom. If the products are good, people generally transfer the warm glow of approval to their assumptions about how the companies do in other areas too. Technology companies, however, are riding high. They are seen as offering solutions to many of our problems to a greater pointedness than anyone else. And the company sitting right on top of the messiness is Apple, which scores a higher Reputation Quotient than any other company in the history of the poll. Google has slipped to second place. Its worth noting this is partially an contingency of the sectors natural pertains. Some of the companies in heavy impact sectors, such as... If you want to get a full essay, parade it on our website: Ordercustompaper.com

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