Marketing Intelligence

Marketing Intelligence Assignment TASK A 1. The briny stages for the stopping point reservation process for the individual leveragingr are identified as follows Need recognition Informative search Evaluation of alternatives Purchase decision Post purchase evaluation First a bother of pests within the household and a need for pest control services testament concord to be identified by the tenant or homeowner. contiguous the consumer go out search for information about the services that will satisfy their need. According to Kotler there are four groups that charm the information search of consumers. These are personal sources such(prenominal)(prenominal) as family, commercial sources such as sales people, experiential sources such as previous experiences and public sources such as the cud media. (BPP book Marketing principles, page 133). When evaluating alternatives the consumer will be evaluating the benefits. mark is extremely important as the consumer will narrow strike down the pros and cons, search for alternative brands and use evaluative criteria to decide among the rest choices.

The purchase decision can be influenced by factors such as the attitudes of friends and family having a negative/ positive reaction to your decision can cause a consumer to change their mind on a purchase. If the consumer is already loyal to a brand, then they will keep on doing so unless there are major(ip) benefits of changing brands. Once the consumer has decided and purchased the services required, they will do what is called, a post purchase evaluation of their purchase. This is the overall feelings or attitude a person has towards the service once consumed. If Sanitex Ltd do a good job and clear the pest problem quickly and reasonably priced then the consumer will be satisfied. The main stages for the decision making process for the industrial purchaser differs slenderly to that of the individual buyer. They are as follows Problem recognition ... If you want to delineate a full essay, order it on our website: Ordercustompaper.com

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