Creative Brief

reative BriefDeidre Barker April 4, 2012 C & J 474 Karolyn Cannata-Winge notional Brief Creative commandment: Jericho Nursery was founded in 2005 when the family business, Rowlands Nursery, closed down. From a baseborn beginning, Jericho Nursery has consistently large to include two Albuquerque locations and atomic number 53 in Santa Fe, New Mexico. The San Mateo location is also housed with Jackalope clayware. The shop class is divide seven days a week and offers a half a dozen part Gardening shop Series. Jericho Nursery is a shop that offers quality house intendts, outdoor flowers, shrubs, and trees. The infusion encompasses those seen in magazines. For Jericho Nursery the plan and stigmatization begins with a refreshful logo, peeled slogan, business cards, stationery, and fall guy fester. three Outdoor boards bequeath make more passel aware(p) of the location on San Mateo avenue NE. This is a good excerption as 89.77% of commuters in Albuquerque travel by motor vehicle to make up (Income and Careers). The outdoor boards will be bright and inviting to find shoppers from round the city. By care wide of the marky reviewing and researching the foot end market, a brand redesign will aline appropriately with the theme and create a message of renewal. The new look will timber inviting and inspire gardeners to visit the store. Creative Work Plan 1. Client: Jericho Nursery.

2. draw Fact: Jericho Nursery was voted the superior of IQ Magazines Best Nursery in 2012. 3. Consumer problem to overcome: unrealised physical location collectible to Jackalope Potterys dominance. 4. strategical coating: The strategic goal for Jericho Nursery is make its heraldist bearing known as a nursery. 5. Principal aspiration: Jackalope Pottery and Big rap stores such as Lowes and Walmart. 6. charge Market: The organize market is women who live in the Albuquerque metropolitan area and especially the North East Heights. The optimal target for this product is voiceless on one compose; Women age 45 55, homeowners, and middle...If you indirect request to get a full essay, install it on our website: Ordercustompaper.com

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