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Wednesday 20 February 2013

Marketing

Elements of markting concepts
A marketing concept typically evaluates firstly:
the 5Cs.

family - What the connection is? Purpose? Vision?

Customer - Who is the target client of the company?

Collaborators - Who are the allies of the company? Suppliers? who can attendant the selling of your goods or services?

Competitors - Who are your competitors? Evaluate them and their spatial relation on the market

Context - What is the business environment for the upcoming category? (check out industry reports or stuff).

Then goes down to the 4Ps: How your company intends to position itself given the 5Cs; its marketing plan. The 4Ps of marketing are:

1. merchandise - Describe the harvesting you are selling. What need are you group meeting? What problem are you solving? Describe the services ( subsequently sales support) that supplement your harvestings.

2. Promotion
represents all of the methods of communication that a marketer may use to provide information to diametric parties about the product. Promotion comprises elements such as: advertising, public relations, in the flesh(predicate) selling and sales promotion.

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- How do you intend to promote your product? Through TV advertisements? Radio advertisements?

3. Price
The price is the arrive a customer pays for the product. The price is very important as it determines the companys profit and hence, survival.
What price do you sell your product at? What are the prices of similar products in the market?

4. Place
refers to providing the product at a place which is convenient for consumers to access. Place is corresponding with distribution.
- How do you intend to distribute the products. Through mass supermarkets? sentiment stores? Small stores?If you want to get a full essay, lay out it on our website: Ordercustompaper.com



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