Unicord Tuna Company

Executive Summary

Unicord is a Thai based confederation founded in 1978. It was involved in various activities such as exporting and manufacturing keep dog food, wholesale exporting of quick-frozen shrimp, but its primary service was processing and exporting back endned tuna on a global level. Unicords main strategy was to set up a network of factories on five continents that would give the company easy access to newfangled tuna as well as major markets. Since the joined States was the largest importer of canned tuna and Unicord wanted to avoid various inconveniences such as high import duties, in 1989 it decided to obtain Bumble Bee; the 3rd largest US based tuna company. afterward the purchase Unicord faced major internal and external challenges and barriers. These barriers include undesirable environmental fishing techniques, which led to the tuna-dolphin controversy, cultural challenges, amidst the US and Thai management, and unstable price fluctuations of canned tuna in the US market. Due to all these unresolved challenges, Unicord knock down into receiver ship in 1955. This case analysis, will sample to present a few different solutions on how to service of process Unicord survive its current state. These options include selling Bumble Bee and seek to revitalize Unicord.





Problem Statement

The main objective is attempt to find a successful option to help Unicord turn out of the downward falling stage it is in. Although there will not be many options as more obstacles arise, these mistakes have to be clearly stated, to figure out why this has happened, what went wrong, where it went wrong, and if anything can be done to help in Unicords rejuvenation.

Analysis

Unicords logic behind making this purchase of Bumble Bee seemed fitting and followed its global objectives and strategic goal. Since the United States was the largest importer of canned tuna it meant that they can overcome difficulties such as high import duties, conduct regulations, and an increase in tariffs and stricter...If you want to get a all-embracing essay, order it on our website: Ordercustompaper.com



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