As discussed by Whittington (1993, p2), there are 4 approaches to strategy,
oClassical or the Idealistic View
oevolutionary or the Ruthlessly Market Driven View
oProcessual or the Pragmatic View
oSystemic or Relativistic go on
Strategic Drift (source: Strategy and Planning Om source: Neil Russel-Jones Strategy & Planning, omnibus, 2008, p33)
As Mintzberg explained in his book (Strategy Safari, 1998, p5), there are 10 different schools on Strategy. Below in my essay, I will be elaborating and critiquing on a Classical system in context to Positioning School. And critically evaluate why strategy development process and implementation is an imperfect process.
upright THEORY AS AN IMPERFECT PROCESS
According to the classical theorist, The chief(prenominal) objective of the firm is earning Rent and discerning planning as to tool to achieve it (R. Whittington, What is Strategy and does it matter handout). These are careful strategies created to achieve Rents. The Classisist view man as being rational economic man and the top executives being capable of analysing the versed and external environment, and make rational long end point decision to achieve rents.
According this school, strategy formulation should be illuminate from strategy implementation. As discussed by Chandler, strategy is the determination of the canonic long-term goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources required for carrying out those goals. Also Structure is, the design of organisation through which an enterprise is administered and it included the communication through which the policies and strategies were to be communicated. Chandler (1997, P. 48) conclude by saying that structure follows strategy because it is the long term decisions regarding an organisations activities and scope that determine how the...If you want to calculate a full essay, order it on our website: Ordercustompaper.com
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