How the role of grocery storeing drives business forwards
Curriculum Topics Purpose of marketing Market research Product and price Promotion and place
Introduction
Portakabin designs and delivers standard buildings. It provides clients with inspiring buildings of outstanding quality. Its original market was the construction industry, with its man-portable buildings providing on-site storage and accommodation. In the last 40 eld its portfolio of modular buildings has extended to accept offices, medical centres and schools. The two main Portakabin markets are both in the building sector. It produces both modular buildings and single module buildings. Modular buildings are permanent, all-steel kits that can be used to construct almost any size and variant of large building as required. These are made in a factory and transported to sites to be built. For example, schools, call centres and office dummy can all either be extended or created as a new build. Single module buildings include toilets, office space, shower blocks and storage units. These can be transported like a shot to the client on a lorry, extremely quickly. Portakabin operates in a highly competitive market. There are now some other businesses producing similar buildings.
Portakabin needs to provide products and services that satisfy customers needs. Portakabin must(prenominal) also ensure that customers understand the difference between Portakabin products and competitors products in terms of quality and levels of service. To keep its
leading position and market share, Portakabin focuses on two areas: it seeks new customers and provides exceptional service to entertain existing ones. This case study shows how Portakabin uses marketing to identify and watch customer needs and then meet them.
The purpose of marketing
The lease Institute of Marketing (CIM) defines marketing as: The management puzzle out responsible for identifying, anticipating and satisfying customer requirements...If you want to get a full essay, order it on our website: Ordercustompaper.com
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