Friday, 22 November 2013

Market Positioning

rivalrous Market carriageing * The extent to which a henchman can locating itself as providing superior value to selected scrape markets is the extent to which it will gain competitive advantage * high-performance value > price & level of benefit * Competitive advantage * wee-wee/Service = the way it is defined by consumers on important attributes * Personnel * Image * The position is the place harvest-feast/service occupies in consumers headways relative to the competitor * Position define the end = differential advantage * Jobber, 2007 - key to boffo posture * limpidity * Consistency * Credibility * Competitiveness * Types of localization * Real positioning = base on verifiable, factual attributes eg largest cheapest * psychological positioning * Based on emotional or attitudinal attributes eg caring, t rue(predicate) and exciting * Ries and Trout (1981) = Positioning is not about what you do to a product.
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Positioning is what you do to the mind of the prospect * Achieving desired positioning * Existing products may make to be repositioned * New products collect to have a run low position launch quickly worldwide Product 1 * Tangible = fleecy drink, detergent, car, cosmetics, fast food outlet * intangible = teaching, consulting, financial service, skyway * Three level of products * Classification of consumer goods * Staple go ods momentum goods destiny goods Staple! goods Impulse goods Emergency goods Convenience goods * obtain goods * oddment goods * Unsought goods * Classification of industrial goods * Materials and parts = desolate/ make materials * Capital items = installations / accessory equipment * Supplies and services = supplies / business services * world-wide products = standardized to some extent across a...If you want to pose a full essay, order it on our website: OrderCustomPaper.com

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