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Monday 4 February 2013

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Ben & Jerrys Homemade
Background
In early January of 2000, Ben & Jerrys board of directors began evaluating nuclear fusion reaction and acquisition offers. According to recent external analysis, competitive oblige and declining financial performance were the primary catalysts behind these offers. Typically, when presented with an M&A decision, a bon tons leadership, will review offers generally from a financial valuation standpoint, and then decide how surpass to move forward. As a ingredient of the board of directors for Ben & Jerrys, however, M&A decisions are a bit more complicated. A large part of Ben & Jerrys success is due to the companys commitment to social initiatives. However, as of late, some deliberate that shareholder value is squandered as a moderate of an overemphasis on altruistic activities. Therefore, when considering offers, the directors are compelled to balance these financial concerns with the center of attention principles upon which the company was founded.
Meadowbrook track Capital
The shareholders should approve the issuance of an acquisition counterproposal, because Meadowbrook Lane Capital (MLC) has demonstrated they understand the unique culture that has been the main(prenominal) driver of Ben & Jerrys success.

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For example, MLCs offer will allow B&J to operate as an independent company controlled under the Meadowbrook umbrella. It is salutary known that Ben & Jerrys success is rooted in its founders and employees courageousness to do things differently. MLC recognizes that Ben & Jerrys success results as much from the creativity of its unique and passionate employees as from the companys valuable product line. It is intelligible that as a Ben & Jerrys shareholder, employee, or customer facing the surmisal of acquisition, you might be concerned that a takeover would carry through the end to Ben & Jerrys history of positive social action. Every member of the Ben & Jerrys family understands that a key tenet of the Ben & Jerrys brand is the companys resolve to become a...If you want to get a full essay, order it on our website: Ordercustompaper.com



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