Canadian pizza pie is the first halal certified pizza company recognized by the Moslem Council of Singapore. It started its operations in 1995 with only one outlet and last grew to a total of 28 outlets. It is currently the second largest pizza company in Singapore (based on number of outlets).
check to the Singapore Department of Statistics June 2007 report, Catering Trade index come up by 9.6% in June 2007 compared to June 2006. Turnover for food caterers increased by 7.4% in June 2007 compared to previous month. Thus, this suggests a relatively high market place liftth in the Food and Beverages industries. So how does Canadian pizza pie make out with its competitors such as Pizza Hut and Sarpinos Pizzeria to gain new market share and grow in the highly competitive industry?
This report leave alone use the SWOT Analysis as a whoreson to discuss both Canadian Pizzas inner and external factors and how Canadian Pizza amidst the market conditions can celebrate to accommodate its focus to gain market share and modify its brand positioning.
2INTRODUCTION
The Canadian 2 for 1 Pizza franchise is owned by Hobbs Holdings who has grown the company into a chain of 28 outlets in Singapore within a short span of 12 years.
One of the reasons for their rapid reaping is their Buy-two-for-the-price-of-one concept that has imprinted their value for money image in consumers mind.
We very much asked question how companies ensure successful entrance to their target markets, flourish, compete with the competitors and still able to grow progressively in the industry. And what it takes in the industry to improve its critical success strategy and maintain strong branding position. The marketing tool chosen to react these questions is SWOT Analysis.
3SWOT ANALYSIS
SWOT analysis provides general performance assessment from its internal environment (strengths & weaknesses) and external environment (opportunities and threats) (Kotler & Keller, 2007). Great...If you want to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment